Ecommerce Category Merchandiser

**Role **- eCommerce Category Merchandiser

**Location **- Leeds LS15 8GB

**Salary **- £22,000 - £35,000 per annum

**About Us**

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 700,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

**Role**

To lead the planning and delivery of best-in-class web merchandising and experience to our customers, a key focus of our digital strategy to drive customer acquisition, retention and advocacy. The role will lead the delivery of on-site content and merchandising of products and promotions throughout our consumer health websites, Pharmacy2u.co.uk and Chemist Direct.co.uk

**Responsibilities**

**Planning**:

- Support the development of a customer-centric activity plan through collaboration with the commercial and marketing teams, competitor reviews and retail marketing best practice.
- Working with the commercial teams to ensure all product ranges are available to our customer, with the right product descriptions, images and copy to promote the product and drive add-to-basket
- Identifying opportunities to improve the customer journey throughout our sites i.e. content, UX/UI, features
- Define the cross-sell opportunities in and across the health and wellness categories.
- Assist the wider team to undertake Keyword, competitor, and content research - ensuring keywords, titles, and product descriptions for all listings are optimised and well-ranked in search results.

**Execution**:

- Timely execution of the activity plan, including onsite campaigns, product or delivery promotions, product launches, seasonal activity
- Manage and publish content updates (banners, images, copy, videos) to support promotions, events or campaigns
- Execute conversion / tests activity to drive improvement in key conversion metrics
- Assist with the testing of new features or website improvements to ensure changes are correct and users will experience no issues.

**Optimisation**:

- Review analytics platforms to provide insight and understanding into trading results.
- Optimise landing pages, product lister pages, onsite search and cross-sell maximum conversion rate from all key touchpoints in the customer journey
- Liaise with internal teams and external agencies to ensure all offers and products are accurate and performing Ensure the effective day to day maintenance of products, categories, and their content
- Use key trends and events insight to forward plan deals and promotions and areas of focus.
- Monitor best performing traffic sources and work with the teams to constantly feedback and improve performance.

**Skills**
- Web/Digital merchandising expertise in a retail environment
- Strong analytical, technical & mathematical abilities
- Commercial acumen
- Excellent oral, verbal & written communication skills
- Results driven and comfortable working in a very fast paced environment
- Analytical tools (Google Analytics, Facebook Business)
- Strong proficiency in Microsoft suite
- Experience of E-Commerce platforms & content management systems.
- Good working knowledge of Google Analytics and other tools in the Google suite
- Retail experience, either in a pureplay or omni-channel
- Health & Wellness experience would be advantageous
- An understanding of Adobe CS to create mock-ups & basic HTML coding & web design experience a plus.
- Degree or equivalent ideally in a Marketing related field

**What we will offer you**
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Employee assistance programme
- Online health and wellbeing resource
- In house mental health support
- Health and wellbeing initiatives
- Discounted gym membership
- Registration fees paid (GPhC, NMC, CIPD etc)
- 25% Discount on staff health and beauty purchases
- Park life membership (exclusive offers and discounts for the Springs, Leeds)
- Free onsite parking and refreshments
- Electric vehicle charging points
- Cycle to work scheme
- Green car scheme
- 25 days annual leave increasing with service plus bank holidays or 28 days annual leave
- Flexible/Hybrid working
- Commitment to CPD (training fees paid)
- Refer a friend bonus
- Blue Light Card

Key Words: eCommerce Category Merchandiser, eCommerce Merchandiser, Category Merchandiser, Digital Merchandiser, E-Commerce Category Merchandiser, E-Commerce, Merchandiser eCommerce

**Applicants must be able to prove they have the Right to Work in the UK**

IND1