CRM Executive
6 days ago
You will be responsible for all areas of communications
- new customer acquisition, engagement, loyalty, advocacy and win-back, shaping the CRM action plan and creating multi-channel executions that deliver exceptional experiences to our customers.
**Client Details**
My client is a large business services organisation who have recently gone through a company restructure. They are seeking an experienced CRM Executive to join their busy team.
**Description**
**The key responsibilities would include**:
- Initiating and progressing advanced CRM journeys helping to shape the CRM action plan and working with the team to plan and execute campaigns that deliver performance improvements.
- Fully utilising the tools and data available to design and deliver omni-channel campaigns covering all areas of communications
- new customer acquisition, engagement, loyalty, advocacy and win-back, creating multi-channel executions, whilst delivering exceptionalexperiences to our customers.
- Analysis, segmentation and targeting of customers within internal database.
- Execution of multi-campaign testing programmes within campaign builds.
**Profile**
- Experience of CRM (specifically Adobe Campaign) incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery.
- Evidence of full ownership of CRM campaigns from inception through to analysis.
- Knowledge of Adobe suite of tools and new, emerging technologies.
- Knowledge of data integration and a passion for digital solutions.
- Excellent personal communication and presentation skills and able to come across as a professional, credible, respected representative of Saga.
- Strong levels of multi-tasking, prioritisation, and solution-orientated approaches.
- Sound understanding of a Financial Services regulatory environment.
- Superior professionalism with internal and external teams.
- Well organised and detail oriented.
- Ambitious personality who is open to helping with any task.
- Ability to work under pressure and meet deadlines.
- Proactive and positive mindset.
- Numerate and analytical.
- Self-sufficient and strong ownership skills.
**Job Offer**
A competitive salary with the potential to earn 5% bonus as well as hybrid working.
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