Marketing Executive

20 hours ago

Poole, United Kingdom RNLI Full time

Salary
- £29,079 - £34,210 (dependent on experience) pro rata
- Contract type
- Temporary: Fixed Term Contract or Secondment
- Hours
- Full Time
- Location
- Poole, Dorset, England
- Location description
- Hybrid, with expectation to be in Poole 1 day a week
- Interview date
- 10 - 11 September
- Closing Date
- 31-08-2025
- Reference
- 20077
- Documents

**About us**:
Our purpose is simple, to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.

We’re looking for a Marketing Executive to join our Legacy and In Memory Marketing Team. The Marketing Executive will sit within the Legacy Conversion team working across direct mailings, legacy journeys and other warm supporter activity.

As a Marketing Executive in the Legacy and In Memory Giving Marketing Team you'll specialise in the planning and delivery of campaigns, developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.

**Your role**:
As a Marketing Executive, you will be tasked with focus on the following areas:

- Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity.
- Campaign planning, briefing and administration on a range of channels, from print to digital.
- Supporting on campaign delivery and briefing our in-house creative and digital teams.
- Building and maintaining excellent relationships with a wide range of stakeholders, volunteers and agencies.
- Understanding and interpreting data to help inform and develop marketing activities.
- Managing purchase orders and timely goods receipting invoices.

**About you**:
You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving.

To be considered for the role as our new Marketing Executive you will need:

- Experience in planning and managing fundraising/marketing campaigns.
- Be capable of building strong and collaborative working relationships, both within the existing team but also with multiple stakeholders, both internal and external.
- Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
- Proven experience of working across multiple projects to tight deadlines.
- To have excellent communication skills (both spoken and written).
- An understanding of legacy fundraising (desirable).

**Some of the benefits**:

- Salary: £29,079 - £34,210 (dependent on experience)
- Flexible working
- 26 days’ annual leave plus Bank Holidays
- Outstanding pension scheme (contributions of up to 16% of basic salary)
- Life assurance
- Health and dental cash plan

So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you.

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