Da Brand Marketing Lead

Position Summary

Why join our team?

Reporting to the Marketing Director, the Brand Marketing Lead is a ‘hands-on’ role where you will take the responsibility for developing the Brand and Category Marketing strategies, perfectly implementing for both in-life products and new product launches.

This will be across all home appliances categories - Cooling, Laundry & Emerging Categories, such as, Built-In appliances (cookers, hobs, hoods), dishwashers, microwave ovens and floorcare, working in collaboration with our product managers, channel marketing, retail marketing, training and sales teams. This senior role is an incredibly fast paced key pillar within the DA marketing team which is built within a global and European structure.

Our team is vibrant and passionate about creating a diverse environment where individuals can thrive and drive their development and careers

Role and Responsibilities

Your key responsibilities- Driving the success of our brand by using data-driven insights, creative strategies and a customer focused approach.- Developing and implementing marketing campaigns that enhance our brand awareness, drive customer engagement and ultimately increase market share.- To seek new opportunities of bringing brand and communication innovations to market with a ‘never been done before’ mind set.- To ensure all investments deliver positive value and support the wider commercial objectives of the organisation.-
- Lead brand messaging for key campaigns to ensure campaigns are on brand tonality, deliver a consistent and comprehensive story to consumers across key Home Appliance categories.- To be a guardian of the brand across all touchpoints.- Support the Marketing Director to define and develop the Brand & Category Marketing strategy including budget allocation and management.- Develop and complete brand strategies: build and implement comprehensive brand strategies and tactics that align with the division’s overall goals and objectives. Utilise market research, customer insights, and competitive analysis to inform brand positioning, and messaging.- Drive data driven decision-making: Leverage data analytics tools to gather and analyse consumer behaviour, market trends and campaign performance metrics. Use these insights to optimise marketing initiatives, identify growth opportunities and make data-driven decisions that enhance brand category performance.- Monitor and analyse market trends: stay up to date with industry trends, emerging technologies and competitor activities. Find opportunities for brand differentiation and innovation, ensuring our brand remains relevant and competitive in the market.- Customer Centric approach: Develop a deep understanding of our target audience, their needs and preferences. Use this knowledge to craft compelling value propositions, personalised messaging and tailored experiences that resonate with customers and drive brand loyalty.- Inspire creative excellence: Collaborate with agencies to develop inspiring and impactful marketing campaigns across various channels, including digital, social, media, events, partnerships. Ensure brand consistency and integrity while pushing creative boundaries to capture the attention and loyalty of customers.- Cross functional collaboration: Collaborate with internal teams such as product management, sales, online, social, PR, DTC, CRM, content, channel, retail, field and training to align brand strategies and ensure consistent messaging and creative across all touchpoints. Develop strong relationships and effective communication to drive cross-functional alignment and achieve shared goals.- Act as a leader among European subsidiaries, setting and sharing standard process and Industry leading campaigns, with great communication with European office and Suwon teams.- Custodian of the brand: ensuring consistent brand identity, visual identity systems, and tone of voice across channels.- Agency management: fostering strong partnerships with external agencies to support various marketing initiatives. Effective agency management improving the value of agency output, and optimising budget.

Your key people management responsibilities - Leading Others Only- Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.- Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.- Role model inclusion for your team to build trust and psychological safety.- Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.- Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members.- Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.- To be accountable for ensuring your team are compliant with company processes and p