Associate Digital Campaign Director

**ABOUT PURPOSE**

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilisation and storytelling to help the leading organisations, businesses, activists, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change. To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organising, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action and creates lasting impact. Join the team that made all this work

**ABOUT THE ROLE**

Purpose is seeking an Associate Digital Campaign Director with a commitment to our mission to join our internationally diverse Digital Campaigns team.

Associate Directors play a leadership role on our team, lead campaign projects, collaborate with our creative campaigning team, manage partners, and contribute to the development of the wider Campaign team.

You should have approximately 8+ years work experience, including several years managing multidisciplinary teams and complex projects, proficiency with creating digital strategy across all major platforms, and serving as a key representative with clients and stakeholders, including key staff of major foundations, NGOs, and corporations. You should have a demonstrated track record and/or interest in social sector organising and advocacy and the ability to center equity and inclusion across your teams and deliverables.

We're looking for team players with passion, a sharp mind, high integrity, a hands-on attitude, and an entrepreneurial, problem-solving spirit.

The role is full time, at the Associate Director tier, and reports to the Digital Campaign Director. The salary band for this role is $85K - $105K / £61K - 71K, commensurate with experience + benefits and a generous PTO policy and flexible working arrangements.

**Responsibilities**:

- DIGITAL CAMPAIGN DEVELOPMENT, MANAGEMENT AND INNOVATION
- Lead on the development and execution of multi-channel, multi-region campaigns that demonstrate best in class use of platforms to achieve high-level goals
- Work with team members to build, test and launch digital products, content and messaging, ensuring we remain sector-leading and innovative
- Create and lead on organic and paid media strategies, that leverage a high-level of knowledge of how to engage target audiences in a variety of desired actions
- Lead the development of new ways to engage new audiences through a thorough understanding of key entry points and working with the team to surface opportunities presented by research
- Provide decision making support, oversight and troubleshooting capacity on a number of campaigns being executed simultaneously
- Play a role in the development and constant refinement of our model of acceleration and creation, demonstrating a robust understanding of how to use data analytics, technology and tools to articulate our impact
- Think both creatively and analytically to push our projects towards bold, evidence-based campaigning
- Demonstrate expert knowledge of digital and social media channels, including Meta, Twitter, LinkedIn, Google and other programmatic networks. TikTok experience especially valuable.
- Experience managing developers and third party agencies
- CAPACITY BUILDING & MANAGEMENT
- Lead and manage opportunities for developing and building the Digital Campaigns function in collaboration with the Global Digital Campaign Director
- Manage partnerships with platforms and tools to increase our effectiveness
- Engage the wider organisation by sharing digital insights and tools to increase awareness of capabilities
- Deputise for the Digital Campaign Director where appropriate
- BUSINESS DEVELOPMENT
- Provide specialist support for business development opportunities
- DEVELOPMENT, FEEDBACK & COACHING / Manages multiple PD reports with their long-term career in mind, ensuring they're learning and excelling in their craft; develops their PDs' skills as managers; proactively seeks unofficial mentorship opportunities; and creates an open environment for two-way feedback.
- PRODUCTIVITY & SELF-ACCOUNTABILITY / Sets the standard and models leadership on internal and external projects through strong expectation management, direction and delegation; and fosters ownership and commitment in others.
- CULTURE, CONDUCT, COLLABORATION / Sets expectations and holds self and others accountable to Purpose standards; and supports and guides others in maintaining positive and respectful relationships, particularly during times of conflict/change.

**ABOUT YOU**:

- 7+ years work experience, including several years managing multidisciplinary teams and complex projects
- Digital campaign, media or communications bac