Pr Manager

We are looking for a driven and enthusiastic PR Manager to join our growing Brand Marketing team on a permanent, full-time basis (39.5 hours per week). This new role is based in our York Head Office at Northminster Business Park, Upper Poppleton where freeparking available on site. We offer flexible start and end times and hybrid working 2 days per week from home (once fully inducted).

**Role Overview of our PR Manager**:
Working with the Head of Brand Marketing and the SEO team, you will be the driving force behind our PR strategy, growing digital presence and brand awareness via innovative campaigns and strong relationships.

As a retail business we move at pace so we are looking for someone who remains calm under pressure and can efficiently switch between differing priorities.

**Key stakeholders for our PR Manager**:

- Trade, Planning and Merchandising
- SEO
- Retail

**Core responsibilities of our PR Manager**:

- Build and maintain external relationships to effectively promote brand, seeking high level placements in print, broadcast and online media
- Manage stylist and influencer relationships, ensuring product placement on authoritative figures
- Use external tracking platform to monitor brand activity, using data to inform future planning
- End to end event management to support seasonal launches and mini moments
- Day-to-day management of press office and fielding of enquiries
- Build and maintain a strategic PR calendar, planning content that will engage journalists and ensure coverage
- Create and implement innovative external campaigns, ensuring communications are creative and insight-driven, working closely with our internal SEO team to ensure content is keyword driven
- Create coverage that grows our digital presence and gains a steady and continued source of quality backlinks from high quality, authoritative websites
- Creation and distribution of press releases

**Our ideal PR Manager will have**:

- Minimum of 4 years PR experience
- Experience in digital PR, with an understanding of its impact on SEO
- An interest in fashion retail and all things brand
- Strong media contact database across print, digital/online, influencers and stylists
- The ability to work across multiple brands in a fast-paced environment
- Be a pioneer of new ideas with a thirst for innovation
- Experience in devising and implementing strategic plans
- Strong industry, competitor and cultural awareness
- Confident communication style and proficiency in writing
- Excellent time management skills with an ability to work under pressure and efficiently prioritise workload
- Is self-motivated with the ability to complete tasks independently
- Is able to influence at all levels and present with confidence

**Pay & Benefits for our PR Manager**:
**Salary**: circa £38,000-£40,000 per annum depending on experience, plus:

- Flexible/Hybrid Working - core hours are 9.30am-3.30pm - 2 days per week working from home once full induction is completed
- Annual discretionary bonus scheme
- Generous Staff Discount
- Holiday Entitlement (Increases with service)
- Death in Service Benefit
- Company Contribution Pension
- Access to RetailTRUST (Wellbeing & Financial Support)
- Access to Pavers Academy for learning and development opportunities

**About Us**:
Pavers Shoes has been trading for 50 years and is a highly profitable and growing family business with a strong balance sheet and a turnover in the region of £150m. We also own the Jones Bootmaker and Herring Shoes footwear businesses, remain acquisitive,and employ over 1600 people. We were recently recognised as one of the Top 10 employers in Retail.

We look for confident, upbeat people and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so we always try and do the right thing by our people.

We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over £2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to ourcolleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North-East of Englandon our warehouse, which generates clean energy. Due to our yearly donation of a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.