Head of Tourism

**Head of Tourism - North Yorkshire Council**

**Salary: £56,443-£64,951 (plus relocation support)**

**Location: Northallerton/ Hybrid**

**Contract: Full-time / Permanent**

**Employer: North Yorkshire Council**

Welcome, and thank you for your interest in learning more about North Yorkshire Council and this exciting new role: Head of Tourism.

Our visitor economy is a priority sector for us. It adds over £4 billion of economic value a year, providing over 38,000 jobs locally and last year we delighted over 31 million visitors with our distinctive North Yorkshire welcome.

The unrivalled natural beauty of North Yorkshire is no secret. With two National Parks, three National Landscapes, spectacular coastline, award winning beaches, and many other stunning outdoor spaces and attractions it is no wonder that visitors flock to North Yorkshire year-on-year to embrace the great outdoors. Add in our other strengths around food, history & heritage, culture & the arts, family & fun and health & wellbeing, and you soon see what a fantastic wealth of visitor assets we have to shout about.

In April 2023 the eight councils that served North Yorkshire unified to create geographically the largest council and third largest unitary within the country, and earlier this year the new York and North Yorkshire Combined Authority was also created. With the new Mayor in place, this role affords a unique platform to work closely with the Combined Authority to help take full advantage of what devolution will bring to the region.

Through the first 18 months of our reorganisation, the council has established and launched a brand-new tourism service - Visit North Yorkshire - who will co-ordinate the implementation of our newly adopted Destination Management Plan, working with public and private sector partners to promote, support and grow the visitor economy. That is where you come in

North Yorkshire Council has ambition. We are looking for a leader who will really get under the skin of our beautiful area, someone who is curious to get to know its many assets and its far-reaching communities - and who will understand what is important to them and our 31 million visitors. In this role you will forge key relationships with a wide range of stakeholders to ensure that investment is targeted effectively so that it can realise the maximum potential of tourism to our region.

So, if you are up for the challenge, with a comprehensive knowledge, experience and understanding of the tourism sector and the visitor economy, a successful track record in strategic leadership and the enthusiasm to inspire and motivate others to achieve their very best, we would really like to hear from you.

In return you will be welcomed by a talented, passionate and high performing workforce. You will have the support of our elected executives who are very ambitious for North Yorkshire. You will be supported by resilient and committed leaders who are united and robust, providing you with both professional support and challenge. The new tourism team is in place, we are at the start of a exciting journey to deliver our 10-year destination management plan and this role will provide a great platform for you to elevate your career in tourism.

We encourage you to click the below link to visit our campaign website which includes more information on North Yorkshire Council, the role, key useful documents and how to apply:
**Closing date: Midnight Sunday 24 November**

**Head of Tourism**

**Location**:Northallerton

**Town**:Northallerton - Hybrid

**Salary**:£56,443 per annum - £64,951 per annum

**Posted**:25/10/2024

**Closing date**:24/11/2024

**Closing time**:23:59

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