Ecommerce Paid Search Specialist

2 weeks ago

London, United Kingdom Funko Full time

**ECOMMERCE PAID SEARCH SPECIALIST**

**WHAT YOU’LL DO**:
**Campaign Management**:

- Develop, implement, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels for Funko’s DTC brands.
- Conduct keyword research, ad copy creation, and ongoing bid management tailored to each brand's unique characteristics.
- Proof-read all ads prior to launch to ensure proper linking, creative and copy.

**Data Analysis and Reporting**:

- Utilize proficiency in Google Analytics to analyse campaign performance data, identifying trends, insights and areas for improvement.
- Provide regular reports and performance updates to stakeholders, highlighting key metrics and actionable insights.

**Budget Management**:

- Effectively manage budgets for paid search campaigns to ensure optimal allocation of resources and achieve maximum ROI.
- Monitor and adjust bidding strategies to align with business goals and performance targets.

**Attribution Modelling**:

- Incorporate attribution insights to optimize campaign strategies and enhance overall performance.

**Campaign Strategies for Multiple Geographies**:

- Devise and implement paid search strategies that account for regional differences and preferences within the target markets.
- Tailor campaigns to align with the unique characteristics of managing US & EMEA markets.

**Competitor Analysis**:

- Stay informed about industry trends, competitor strategies, and emerging opportunities in paid search.
- Implement competitive analysis to identify areas for differentiation and improvement.

**Ad Creative Testing**:

- Collaborate with creative teams to develop compelling ad copy and creative assets tailored to each DTC brand.
- Conduct A/B testing to optimize ad performance and enhance click-through and conversion rates.

**Stay Updated on Industry Best Practices**:

- Keep abreast of industry trends, algorithm updates, and best practices in paid search marketing.
- Share knowledge with the team and contribute to the continuous improvement of digital marketing strategies.

**Commercial Focus and Entrepreneurial Mindset**:

- Approach paid search strategies with a commercial mindset, understanding the direct impact on business growth.
- Demonstrate an entrepreneurial spirit by identifying and capitalizing on new opportunities within the paid search landscape.
- Collaborate cross functionally and directly with CRM Manager to find areas of efficiency and opportunity.

**WHAT YOU’LL BRING**:

- Proven experience managing and optimizing paid search campaigns for DTC fast-paced consumer goods.
- In-depth knowledge of Google Ads, Bing Ads, and other paid search platforms.
- Proficient in Google Analytics and experienced in attribution modelling.
- Great analytical skills with the ability to interpret data and make actionable recommendations.
- Experience with managing campaigns in both US and EMEA markets.
- Excellent communication and collaboration skills, results-driven and highly motivated.
- Certifications in Google Ads and other relevant platforms are a plus.
- Experience working in a fast-paced direct to consumer brand is preferred.
- Experience working with Salesforce Marketing Cloud is preferred.

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