Commercial Insight Marketing Manager

6 days ago

London Heathrow Airport, United Kingdom Guidant Global Full time

Guidant Global is working with the UK's busiest airport, are looking for an experienced Commercial Insight Marketing Manager to lead the development and delivery of a series of research and insight projects that enables Heathrow's Commercial department tooutperform its' financial plans whilst ensuring they improve customer experience and promoting future sustainable growth of the business.

**What you'll get to do as a Commercial Insight Manager**:
the role holder will need strong influencing and presentation skills and project management abilities with a proven track record of leading complex Research and insight-based projects.
- Develop and implement a rolling 12 / 18-month commercial research and insight plan to effectively inform commercial decision-making based on customer, competitor, and operational insights.
- Agree on the plan with senior leaders of each business unit across the commercial.
- Develop and deliver research and insight projects to provide a detailed understanding of the critical drivers of commercial performance and customer behaviour to identify opportunities to help grow the business by guiding and inspiring Heathrow's commercialstrategy.
- Lead the consolidation of the relevant consumer research and insights, both internally and externally, generated in developing and implementing the business strategies to achieve commercial growth targets and make every journey better for Heathrow's customers.
- Collaborate with the Commercial Analytics team to ensure that insight provided to the business are consistent and joined up and helps to drive commercial performance.
- Supports the Senior Research and Insight Manager and the other Research and Insight Team members to ensure that we collectively deliver against the overall Research and Insight Plan.
- Maintain an active awareness and implement developments from the more comprehensive research and insight industry that would help Heathrow gain greater strategic insight from its research.
- Responsible for supporting the delivery of ad hoc research projects for the Solutions Function (Process, Technology and Programmes).

**What we're looking for**:

- Educated to Degree level as a minimum potentially with post-graduate qualifications in Market Research highly desirable.
- 4+ years of experience leading the development of both Quantitative and Qualitative Research and Insight Projects in large complex customer service and/or _commercial environments_.
- Ability to influence strategic decisions, credible and authoritative in operating with senior management
- Ability to translate complex numerical data into easily understandable formats for onward communication and use. (This should include the development of recommendations for high-level understanding and action planning).
- Excellent organisation and time management skills, able to prioritise to ensure relevant targets are met.
- Ability to understand data requirements/people's needs, work well with a variety of personalities and work styles
- Excellent verbal and written presentation skills

Guidant Global is acting as an Employment Agency in relation to this vacancy.

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