Senior Studio Art Director

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
Job Purpose
The Senior Art Director, works closely with the Senior Styling Manager and the Creative & Design team to translate all New Look product into e-commerce product shoots always upholding and enhancing the New Look brand.
You will understand and support the vision of the Creative Director to ensure one creative vision across all New Look touch points. You will work closely with the Senior Styling Manager to evolve the art direction of the product pages each season in line with the look and feel of that season’s creative.
You will be an “easy to approach” outstanding people manager with the ability to motivate a team to do their very best for New Look. You will develop and maintain superb relationships with key stakeholders across New Look. You will enjoy working collaboratively with all members of the studio team as well as the NL creative and design teams. You are an excellent communicator at all levels.
The Senior Art Director will be on set daily (5 days per week) working with different teams across the week to enable all team members to understand the creative vision, develop their individual skill and be able to produce imagery of a similar level in every studio.
Accountabilities & Responsibilities
Working closely with the Senior Styling Manager, you will both be responsible for producing best in class product imagery that showcases all New Look product in the best way possible.
Art Direct daily e-com shoots across product categories including womenswear, menswear ad 915. This includes model and still life shoots. You will AD on shoots with different teams each day to ensure that all teams are able to produce a consistently high standard in every studio.
You will be responsible for ensuring consistent Art Direction across all daily e com shoots and feeding back regularly where this has not been achieved, as well as acknowledging where people have done a great job.
You are responsible for ensuring that the Daily target is met on your shoot (35 products per day for BAU / 20+ for focus shoots)
You will be responsible for the final image selections on your shoot - always ensuring that the product is shown in the best way possible for maximum conversion to sales
You will work closely with the Photography Managers and the Senior Styling Manager to develop the Art Direction for the New Look product pages - this includes seasonal lighting refreshes for BAU e com as well as lighting and background proposal for mini trends or special projects / categories.
Working closely with the Photography Managers, you will responsible for producing a guide on best crops / poses for each product category. (This guide will also include crops and poses to avoid using.)
Responsible for concepting season lighting and art direction, collaborating with the Photography Managers and Senior Styling Manager
You will clearly communicate creative direction at the beginning of each season using visual mood boards, references and Art Direction Guides.
You are responsible for ensuring that all Art Direction / lighting / backgrounds / props have been approved in advance with the Creative Director.
Responsible for HMU direction for all models, working closely with Senior Casting Manager and Senior Styling Manager
You will work with the Senior Styling Manager, creative and design to create 4-5 personas that represent the wide range of NL customers and product and design the Art Direction to support each of these personas.
Work closely with the production team to build the roster of great freelancers including photographers, stylists, hair and make-up artists.
Work with the Head of Studio to develop strategies to support the increasing requirement for additional creative assets from e com product imagery.
You and the Senior Styling Manager (SSM) will attend all the Season Design presentations and work together to agree how you can best translate the presentation on the e com product pages in a way that is in line with the in-store experience.
You will Art Direct special projects including Trend Launches, POS and some store window.
Ad Hoc projects for New Look as and when required.
Miscellaneous Senior Manager responsibilities including presenting at Department Meetings and mentoring junior team members,
Technical Knowledge & Experience
Experienced at Art Direction with a minimum of 5 years experience of working in an e-commerce studio for a fashion brand.
You will be calm under pressure, have a positive, “can do” attitude that thrives in a fast paced environment.
Have a strong understanding of who the New Look customer is and be constantly customer focused in all your decision making.
Passionate about fashion and the New Look brand.
Outst