Content Strategist

2 weeks ago

London, United Kingdom LawAdvisor Ltd. Full time

**We Are**
- Breaking The Law_

LawAdvisor was founded in 2015 in Melbourne, Australia with a fearless and ambitious belief**:that everybody should have access to justice.**

We hypothesised that the high costs, inefficiencies, and difficulties of obtaining legal help could be overcome simply by providing greater access to legal information, and by providing everybody with real-time access to high-quality, affordable lawyers online.

Our mission has since been supported by thousands of lawyers, and has allowed us to expand and set up offices across the globe. We've also attracted high-profile investors and partners who have shared our mission to transform legal service delivery.

We're still not satisfied. The potential exists to completely revolutionise the **practice **of law. The start of this decade has delivered LawAdvisor with a new mandate: to overhaul and transform how lawyers work, and how people interact with and consume legal services, with state-of-the-art legal practice management technology in order to (i) increase efficiencies; (ii) automate routine processes; (iii) increase transparency; and (iv) bring the legal practice to the 21st century.

**We Need**
- A Wordsmith_

LawAdvisor’s wordsmith can forge multiplatform content with compelling key messages tailored to our target audiences. Being our company’s master storyteller, you can eliminate humdrums in how we present our products and services. You know how to resonate these messages and create organic recall amongst our stakeholders. You are the front line in driving our content marketing and strategy and shaping our brand equity to keep key clients on board for the long haul and showcasing us to potential new clients.

**You Will**
- Be a content creator who can curate captivating content that highlights key messages that can be applied across all communication channels - whether it is internal, web, or via social media.
- Challenge the status quo and define bold, new approaches when creating our content roadmap.
- Be a brand guardian who is focused on details and can monitor, analyse, and interpret metrics on the content strategies you are expected to deliver.
- Work alongside our product and design team to write, edit, and generate content strategies for potential or current products.
- Need to be organised and prepared for various situations you face while working to meet your daily deliverables and deadlines.

**You Should Have**
- A bachelor’s degree in any of the following: Law, English, journalism, communications, marketing, creative writing, technical writing, information management, or equivalent practical experience.
- 3+ years of experience in marketing or content creation (strategy setting and writing)
- Proven copywriting skills that will empower you to create and edit content that aligns with defined strategic and growth objectives as well as drive lead generation.
- Expert knowledge or experience in defining and articulating our brand tone, style, and voice.
- In-depth knowledge of social media networks and how to leverage them.
- The ability to build domain and industry knowledge quickly.

**Bonus Points**
- Previous experience in a tech startup environment.
- Experience working with a remote team.
- Experience working in the legal services industry.
- A background in psychology/sociology, behavioural science or any other related fields.
- Previous experience in project management.

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