Website Content Manager

**About Pearson**

We are the world’s learning company with more than 20,000 employees where we serve people in the community (nearly 200 countries). We combine world-class educational content and assessment, powered by services and technology, to enable more effective teachingand personalised learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From shaping lessons of the future, to taking assessmentof learning online, we are always re-examining the way people teach, tutor and learn best. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. Bypushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.?

At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committedto ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse and where our people can be themselves so we can reflect the customers and learners we serve.

Pearson is regularly featured on the Forbes list of Best Employers and we are recognised in the Best Employers for Diversity 2019 awards. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO)

Pearson is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ+ in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. Weare featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportiveenvironment to develop your professional career

**About the role**

As the Website Content Manager for Pearson UK, you will be responsible for providing expert guidance on the use of the web content management system.

You will be supporting business and marketing team in the production of consistent high quality web content, ensuring customer journeys are optimised across the website and meet business and customer needs.

You will ensure that best practice and brand guidelines are followed and ensure an insight focused approach is adopted to help drive maximum engagement from Pearson UK’s customers with a view to increasing lead generation, advocacy, and loyalty. You willwork with multiple stakeholders split across various locations and departments and you will play a leading role in helping us move towards a distributed publishing model, whereby content owners take on responsibility for updating their own content.

You will need to have a positive attitude, a willingness to learn and be a team player.

**Main accountabilities**
- In-house expert on the website CMS (AEM), training and supporting all CMS users, updating training and support documentation, defining good practice and ensuring good practice is maintained.
- Provide guidance and support to business users and content authors in planning and optimising customer journeys, ensuring content is clearly presented and signposted.
- Provide guidance and support on best practice in writing for the web ensuring web content adheres to house style and tone of voice guidelines.
- Manage centralised content projects and support requests for ad hoc updates to copy/documents on websites, including editing content supplied by the business and building new pages/content areas, ensuring a high level of customer service is provided to businessand content owners.
- To raise the importance of what makes good mobile content and adoption of best practice within the business.
- Work with business owners to put in place maintenance schedules to ensure website content is regularly updated and support with the creation of content calendars to provide ongoing communications and engagement with customers.
- Use web analytics and other digital marketing tools (such as Hotjar) to provide insight to optimise customer journeys, improve conversion rates and website goals and improve the quality of website content.
- To raise the profile and importance of providing and managing website content to build the Pearson brand loyalty, improve customer experience and increase engagement.
- Support managers and executives across the business to take responsibility for owning and updating content.
- Develop understanding across the business of personalisation opportunities within the content management system and where this can be best used to improve engagement and conversion rates.
- Creation, management and monitoring of KPIs for website content, production of monthly reports, project updates.
- Covering for other areas of the content team where necessary.

**Experience**

This role will interface with a wide range of teams in a range of locations and is critically important in improving the user experience across all our customer facing websites. As such it requires a highly energetic individual with:

- Experience of using web content management systems (preferably Adobe Experience Manager and Adobe digital marketing cloud/suite).
- Strong influencing skills, flexible and consultative - able to operate effectively in an organisation with both local and national dimensions.
- Strong diplomatic skills, with the sensitivity to deal with multiple agendas and complex groupings of stakeholders.
- The ability to set and follow processes and procedures with a high level of attention to detail but flex these processes and procedures when the market or situation changes.
- Highly organised, strong attention to detail, pro-active and a self-starter.
- Able to translate business requirements into functional requirements.
- Good team player.
- The ability to work to tight timescales.
- Strong understanding of web usability and accessibility.
- Experience of training system users.

Experience of work