Digital Optimisation Manager

2 weeks ago

London, United Kingdom Green Park Full time

**Digital Optimisation Manager**

VisitBritain’s mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through its global reach, it aims to increase visitor spend to all parts of Britain and improve Britain’s rankingin the eyes of international visitors.

The Digital Optimisation Manager is a crucial role at the heart of their global Digital team. You will specialise in managing digital optimisation activity, SEO, and working with key stakeholders to support in analysing Digital activity across their globaldigital channels.

**Main purpose of the role**

You will be deeply embedded within their global Digital Marketing team and key responsibilities will include refining and improving their customer marketing and content strategies by working with key departments to providing proactive digital insights, runningoptimisation and test and learn activity, and project managing workstreams with their external SEO agency.

**Responsibilities include**:
Contribute to optimisation of content and channel performance for Visit Britain and Visit England digital channels.

Support execution of digital and content A/B and multi-variate tests.

Input into SEO and eCRM strategies, working with and supporting agency work.

Monitor SEO performance of Visit Britain websites and work with SEO agency to take action to optimise under-performing areas.

Manage relationship with their external SEO agency together with Senior Digital Optimisation Manager.

Work closely with and build excellent relationships with key stakeholders across Marketing, Data and Analytics, B2B, eCommerce, regional market teams, and external agencies.

**Essential knowledge, skills and experience**:
Experience and expertise in managing B2C digital optimisation activity.

Proven track record of leading the growth of organic traffic for consumer websites through digital optimisation techniques.

Experience of digital marketing analytics (metrics, KPIs, channels, tools, handling data sets). Strong ability to deliver exploratory digital data insights.

Experience of generating web/editorial content analytics and performance reporting.

Solid understanding of how to use search trends, demographic and user-behaviour data to drive digital marketing optimisation against given objectives and KPIs.

Excellent presentation skills capable of creating clear digital insight reports with easily digestible recommendations for non-technical audiences.

Advanced user of GoogleAnalytics or enterprise level equivalents.

Knowledge of best practice digital user experience, internet principles, online marketing practices. UX optimisation and A/B testing experience desirable.

Advanced Excel essential.

**Essential personal style and behaviours**:
Strong ability to influence and communicate across a range of stakeholders (including senior management).

Superior verbal and written communication and presentation skills. Excellent at communicating complex technical and data insights to non-technical audiences.

**Software**:
GoogleAnalytics

Excel

Powerpoint

Jira

MS suite

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