Communications Specialist

The Welsh Ambulance Services NHS Trust is looking for a skilled Digital Communications Specialist to lead on the development of our digital communications offer. Our online presence is vital to drive engagement with our staff, volunteers, stakeholders and the diverse population that we serve.

The post-holder will take the lead on digital campaigns and outcomes, supporting the Head of Communications and working closely with colleagues across the organisation in the development and delivery of digital communications strategies and action plans which support the achievement of our ambitious Integrated Medium Term Plan and long-term strategy objectives.

You will be working alongside the wider communications team, supporting with the development of digital content, ensuring the team are up to speed with best practice and supporting the development and evolution of our digital communication channels at a key time for the organisation.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply

The post holder will be a key member of the Trust’s Communications Team, with a broad portfolio that will encompass digital, internal, external and change communications, acting as a lead specialist for digital communications.

The post-holder will particularly take the lead on digital campaigns and outcomes, supporting the Head of Communications and working closely with colleagues across the organisation in the development and delivery of digital communications strategies.

RemarkablePeople

Our workforce is made up of over 4,000 remarkable people who contribute to the delivery of world-class patient care across Wales, 24 hours a day, 365 days a year. Whether you work in a patient-facing role or within our range of support services, the work that you do enables us to provide high quality care, wherever and whenever we’re needed.

Careers within the Welsh Ambulance Services NHS Trust are diverse and varied, with opportunities arising right across the service. Whatever your skills and background, you’re sure to find a career with us which is fulfilling, challenging, and rewarding.

**Main duties**:

- To support the Head of Communications to develop, implement and evaluate a portfolio of communications services, projects and campaigns in line with the Trust’s Engagement Framework.
- To develop, lead and deliver an innovative and effective digital communications plan for the Trust which supports public engagement and understanding and which positions the organisation at the forefront of the Welsh digital communications pack.
- To provide specialist digital communications advice and support to the Trust’s Communications team, the Board, Executive Team, Senior Management Team and other senior managers on a day to day basis.
- To ensure that the Trust’s digital platforms carry a full range of dynamic and engaging content and are refreshed frequently that will drive more visitors to these platforms and keep them there for longer; record audio/video content; create and edit assets using relevant software packages; use online analytics tools (including Google Analytics) and other metrics to evaluate and provide regular reports of the effectiveness of the Trust’s digital communications activity and make recommendations on where improvements could be made.
- There is an expectation to effectively and safely utilise equipment for content creation, including the use of specialised IT packages and digital cameras.
- To support the ongoing development of the technological platforms and work closely with Digital Health and Care Wales (DHCW) by horizon scanning for emerging digital innovations that are beneficial for the Trust to adopt to better engage with all stakeholders and service users.
- Be the main point of contact within the organisation for advice, support and training on the use of social media and digital communications including providing training/guidance to staff across the Trust to deal with any issues that arise.
- There is an expectation that the post holder will participate in the Communications on-call rota, which is typically one week in every 6.
- To support the Trust in its delivery of the IMTP and promote the vision and behaviours of the organisation to staff, patients and stakeholders.
- To represent the Communications department at meetings and to be the Communications digital lead for corporate priority (IMTP) campaigns.
- To plan, develop, promote and support larger scale campaigns initiated by the Trust, working with Trust colleagues on corporate and campaign identity, design and content, ensuring high corporate standards are developed and maintained. To write engaging copy in clear and simple terms to support campaign aims.
- To deliver professional and credible communications/Public Relations advice to colleagues and stakeholders, which delivers organisational objectives and enhances the reputation of the Communications Team as a source o