Pacs Europe Insights Lead

**About the Role**

**Responsibilities**
- Act as a trusted and strategic partner to the PACS Europe team by sharing, synthetizing and actioning insights from active initiatives and future projects
- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to EME leadership
- Collaborate with PACS Europe to leverage research and insights to develop OKRs and assist with tracking where applicable
- Define Europe-specific PACS KPIs and outline the optimal means of tracking them
- Help quantify the success of PACS communications campaigns and initiatives
- Design and develop visualizations to support the needs of stakeholders and partners
- Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
- Partner with CCEP and other bottlers to help them understand the tenets and benefits of CoRe and, as needed, assist with their transition to the methodology
- Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
- Communicate Europe-specific insights with other members of the PACS Services team
- Provide regular updates to Europe leadership on corporate reputation, communications performance, sustainability progress, and more
- Serve as the EU change agent for the adoption of PACS Services portfolio of tools and services
- Connect PACS Services and PACS Europe by sharing OU best practices to maximize our networked organization

**Deliverables**
- Semi-regular corporate reputation reporting and benchmarking
- OKR and other goal recommendations based on our holistic data set
- Ongoing internal and external communications performance
- KPI measurement for campaigns and events

**Qualifications & Requirements**
- 5+ years of experience in a Consumer Insights or Market Research role
- Able to conceptualize frameworks and research models for communications, marketing and consumer insights problems
- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
- Comfortable with large amounts of data and qualitative insights
- Clear and confident communicator and presenter
- Proven track record of using data to create strategic recommendations and narratives
- Experience working in networked, cross-functional and cross-geographical teams

**Nice-To-Have Experience**
- Knowledge of market research techniques
- Experience supporting Communications or Marketing teams with insights or research
- Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
- Experience leveraging digital products and tools
- Prior experience working in multiple markets

**Skills**

Strategic Insights; Reputation Research; Data Analytics; Corporate Communications; Brand Reputation Management; Digital Communications; Executive Communications; Corporate Reputation Management; Sustainability Communications; Data Insights; Strategic Communications; Business Strategies
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.