Social Media and Communications Officer

4 days ago

London, United Kingdom Family Holiday Charity Full time

Job description

Joining us as Social Media & Communications Officer is a chance for you to help bring our message to life and reach new audiences. This role is really important for us in putting our best foot forward to the world, and showcasing what we do - so we can generate support to help more families facing tough times.

We’re looking for someone who is up to date with social, excited by trends and is able to create and edit content.

The role is being advertised as up to full-time (35 hours per week) but we’ll consider options for part-time (0.6 FTE or 0.8 FTE). We’re flexible about how the hours are delivered so talk to us and let us know how you’d like to work.

**About the role**:
Social Media (approx. two thirds of role):

- Social media content: Working closely across the team, develop a calendar of social media content in line with the social media strategy, that meets a wide range of objectives and goals and considers different audience needs.
- Content creation: Create compelling visual and written content for different social media channels in line with the plan, including short and longer form videos (e.g. family stories), graphics and so on.
- Content sourcing: Plan, source and collect the content needed for social media.
- Content management: Manage the content bank and photo library, making sure assets are kept up to date, tagged and searchable.
- Channel growth and engagement: Lead on growing follower numbers and engagement levels for our social media accounts in line with the social media strategy.
- Trend monitoring: Keep up to date with channel trends and suggest content ideas in line with the social media strategy.
- Reporting: Produce monthly reports on social media performance, and present key findings to quarterly content meetings to help inform our test and trial approach.
- Digital advertising: Work with key team members to produce content for digital advertising campaigns.

Digital Communications (approx. one third of role):

- Website editing: Update and create content for our website, including family stories and campaign pages.

**About us**

We help families get time away together, often for the first time ever.

We're here for children living near the coast, who've never seen the sea. For teenagers who can't remember when they last saw mum smile. For parents having to choose between a day out and a new pair of school shoes. For young carers, grandparent carers, for families facing illness, isolation, or bereavement.

Holidays open up new possibilities. There’s time to reconnect, to try new things, and to make happy memories together. Time for running, playing, climbing trees and flying kites, time for picnics and bare feet. There’s time enough to share a laugh and watch the tide come in - for buckets and spades and sandy sandwiches.

Once we find out what each family needs, we take care of all the details. That way families can take care of the most important thing - each other.

Families choose the holiday they need. It could be a caravan on the coast, a woodland adventure, or a day out at a theme park, museum or gallery. And whatever the weather, if it means time spent together, even a day’s holiday helps build relationships, confidence and hope for the future.

Holidays also bring
- increased participation in education and paid work
- improved learning and behaviour at school
- more proactive and positive attitudes towards other types of support

**Application deadline and interview process**
- Applications close: Sunday 9 March 2025
- 1st Interview: 13/14 March 2025
- 2nd Interview: 17 March 2025

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