Marketing Executive

5 days ago


Leicester, United Kingdom Kara Healthcare Full time

**Full job description**

Core Responsibilities:
PR and Brand Awareness:
Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.

Foster relationships with media and external stakeholders to amplify brand presence.

Digital Marketing Strategy:
Optimise web presence to increase brand engagement and drive traffic.

Campaign and Event Management:
Lead marketing campaigns, oversee event calendars and coordinate marketing plans for key projects like awards and customer retention projects.

Organise and participate in events and other promotional activities.

Collaboration and Content:
Collaborate marketing and PR efforts.

Produce engaging content for different platforms, including video content for social media.

Collaborate with partners and brands for joint marketing initiatives and content creation.

Performance Analysis:
Monitor and analyze the effectiveness of marketing campaigns and strategies.

Achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.

Special Projects:
Lead special projects like the ReferAFriend campaign, merchandise launch, and other internal initiatives.

Manage innovative projects to diversify marketing efforts and enhance customer engagement.

Key Performance Indicators:
Effective teamwork and collaboration.

Proficiency in various PR and digital marketing tools.

Flexibility in adapting to business needs and working hours.

Strong organisational and communication skills.

Positive approach to changes and feedback.

Achievement of quarterly business and marketing objectives.

This role requires a balance of creativity, strategic thinking, and effective communication to drive the marketing and PR efforts of Kara Healthcare. The Digital Marketing and PR Executive will play a pivotal role in shaping the company's public image and achieving its marketing goals.

Pay: £27,989.00-£30,000.00 per year

**Benefits**:

- Company events
- Company pension
- Work from home

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- Marketing: 3 years (required)

Work Location: Hybrid remote in Leicester


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