Marketing Operations Executive

**COMPANY**
Janes enables militaries, governments and defence companies to make critical decisions. Our expert-driven tradecraft, developed over 120 years, combined with human-machine teaming, delivers assured open-source intelligence across military capabilities and order of battle, equipment, events, countries, companies and markets.
Linking millions of assured data points, Janes data model creates a framework of interconnected open-source defence intelligence. This allows our customers to integrate all relevant data and connections into a single intelligence environment to deliver a more complete and accurate answer. Using Janes, our customers can use their scarce resource more effectively, to get to better decisions with higher confidence, more quickly.
**JOB PURPOSE**
Janes is searching for a Marketing Operations Executive to join the Marketing team based in our UK Headquarters. Reporting to the Head of Marketing Technology, the role holder will play a key part in helping the team improve processes to become more efficient and effective in deploying and optimising their marketing programs and hitting their objectives.
The role will support the management and maintenance of the marketing technology stack, collection, and analysis of data across multiple touch points in order to help Janes improve the customer experience and drive the commercial goals of the business.
**HOW YOU WILL CONTRIBUTE AT JANES**
- Play a pivotal role in the set-up and optimisation of the organisation’s marketing programs.
- Working alongside the Team, support and enable their initiatives by building the digital underpinning / architecture of any marketing campaign / program, including digital advertising.
- Report on campaign / program performance, provide reporting dashboards and analytics to the team.
- Providing training to team members and the sales team, including onboarding where needed.
- Assist in the management of the marketing technology stack, and its various integrations, ensuring accurate data capture, segmentation, orchestration, and workflows are in place.
- Build and connect advanced data (audience) segmentation across third-party platforms and set up of programmes on those platforms.
- Using the Demandbase tool, build out of website personalisation on the public site.
- Using the Chat tool, build of chat programs on the public site.

**THE IDEAL SKILLS AND EXPERIENCE FOR THIS ROLE ARE**
- Advanced skills in HubSpot Marketing Automation System (MAS) are essential.
- Database management and advanced segmentation.
- Performance measurement - analytics reporting and report creation.
- Campaign set-up - audience segmentation, orchestration, workflows, third party platforms, website personalisation, nurture programs.
- Team Training including Sales Onboarding.
- Working knowledge of Salesforce CRM a plus.
- Strong CMS knowledge of best practice, including basic SEO practices.
- Google Marketing Suite - advanced analytics a plus but not essential.
- Paid advertising Set-up - LinkedIn, Google Display a plus.
- Good understanding of standard business metrics and standard operation procedures
- We believe Janes is truly a great place to work. Our values and leadership code drive everything we do, and we understand that the right behaviours and culture will always result in the best outcomes for our customers, our colleagues, our shareholders, and our business. We provide a supportive, stretching, and dynamic environment with the ability for you to grow rapidly, both personally and professionally._
- Although this role is advertised as full time, Janes believes that flexibility at work can provide many significant benefits both to our colleagues and the business. We already work in a hybrid style across all offices and regions and can support different ways of working and offer different flexible working arrangements. So, if you are interested and have any requirements or needs in the way you would like to work, please apply, and speak to us about this._