SEO Specialist

7 days ago


Peterborough, United Kingdom Ronald James Full time

We are looking for an SEO/SEM expert to manage our search engine optimisation and SEM campaigns joining a company within the fashion industry.

**Responsibilities**:

- Research, implement and optimise content and landing pages to drive organic SEO success in line with the overarching Marketing Plan
- Create, implement and manage SEM PPC campaigns across the chosen platforms to achieve maximum ROI in paid search campaigns, within agreed budgets
- Undertake website analysis to make sure the structure, content, linking and other factors perform at optimal level, ensure SEO best practices are properly implemented on newly developed code
- Perform ongoing keyword research and review of keyword opportunities
- Create SEO blog content and assist with social media integration, news and press release updates
- Research and analyse competitor activity to identify trends, insights and improve our customers journey
- Develop and implement link building strategy
- Track, analyse and report on SEO and SEM initiatives and campaigns to ensure positive ROI’s and improvement for future campaigns
- 4+ years proven SEO experience in a fast paced ecommerce environment
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of digital marketing, conversion and customer acquisition®
- Experience of website analytics tools
- Experience with bid management tools
- Experience with A/B testing experiments
- Working knowledge of coding HTML, CSS and Javascript
- Working knowledge of content management in WordPress, Joomla etc
- Knowledge of ranking factors and search engine algorithms
- Be a keen follower of the latest trends and best practices in SEO and SEM


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