Brand Activations Executive

Seniority Level: Associate

Ownership

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together.

Cheers to dreaming big

The role:
Budweiser Brewing Group seeks a Brand Activations Executive in Trade Marketing to develop and execute trade marketing plans for key brands in the UK. Based in our UK head office, you will lead the trade agenda, develop below-the-line activations, and manage budgets efficiently. Join our passionate team and be part of driving growth and innovation.

Duties & Responsibilities:
- Lead the development of trade marketing plans aligned with brand strategy to drive growth.- Develop below-the-line activations and bespoke merchandise items for customers.- Evaluate campaign effectiveness with the Insights team and implement learnings for future campaigns.- Collaborate with channel leads and brand marketing to develop activation plans aligned with brand and commercial objectives.- Conduct Post Campaign Reviews (PCRs) to analyze campaign effectiveness and share learnings.- Efficiently manage relevant elements of the budget.- Drive the development of BTL activations, ensuring alignment with brand strategy.- Collaborate with cross-functional teams and external agencies to execute activation plans.- Track brand health, understand innovation potential, and evaluate performance with partners.

Who we’re looking for:
- Graduate with experience in Blue Chip Marketing teams, ideally in FMCG.- Proven ability to deliver challenging results and demonstrate project management skills.- Knowledge of business operations and ability to understand customer, consumer, and brand agendas.- Strong relationship-building and influencing skills, with the ability to persuade and achieve results.- Demonstrated ability to simplify processes and exercise financial acumen.- Ownership mindset with a focus on personal development and leadership.

Benefits & Perks:
- Benefits for you and your family to help your physical and mental health.- Competitive parental leave and pension double contributions- 25 days holidays per year- Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)- A beer allowance to enjoy our brands.- 2 volunteer days a year to support your local community.- 5 employee networks to support diversity and inclusion.- Global Bonus- WPA Private Medical Care- 26 weeks paid leave for primary caregiver.- ‘Return to Work’ programme.

What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
- As the leading global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply._

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