Senior Insight Analyst

**Company Description** The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino. We have most recently acquired Stride Gaming, which,together with our existing Digital business, forms Rank Interactive.

We employ circa 7,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, whichworks closely to support our Customer-facing teams.
- Delivering strategic insight and providing data driven answers to business questions on promotional effectiveness, CRM activity, digital marketing initiatives and product performance
- Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers
- Carry out deep dive analyses on our cross-channel customers and activity, that give a lens on activity to the lowest level, including geo-demographic and time of day
- Champion customer centricity throughout the business, driving a commercial and ROI approach to campaigns and activity
- Use customer & transactional information to identify opportunities to increase revenue and customer lifetime duration, ensuring that all opportunities are tested fully and optimised before automating
- Presenting findings to stakeholders and discuss strategies to drive performance across the business
- Forming close working relationships with relevant stakeholders (Marketing, CRM and commercial teams) to provide proactive analysis and support business decisions
- Providing ad hoc analysis for commercial departments and other areas of the business

**Qualifications**:

- Delivering strategic insight and providing data driven answers to business questions on promotional effectiveness, CRM activity, digital marketing initiatives and product performance
- Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers
- Carry out deep dive analyses on our cross-channel customers and activity, that give a lens on activity to the lowest level, including geo-demographic and time of day
- Champion customer centricity throughout the business, driving a commercial and ROI approach to campaigns and activity
- Use customer & transactional information to identify opportunities to increase revenue and customer lifetime duration, ensuring that all opportunities are tested fully and optimised before automating
- Presenting findings to stakeholders and discuss strategies to drive performance across the business
- Forming close working relationships with relevant stakeholders (Marketing, CRM and commercial teams) to provide proactive analysis and support business decisions
- Providing ad hoc analysis for commercial departments and other areas of the business
- Passion for problem solving with a strong attention to detail
- Confidence in analysing & interpreting complex data
- Demonstrates strategic thinking, whilst being tactically responsive to changing needs
- Experience of communicating at all levels; providing clarity and insight to complex discussions and debates in order to achieve resolution and understanding

**Additional Information** To find out more information, follow us over on LinkedIn

Rank Group & Rank Interactive