Web Analytics Manager

3 days ago

Leeds, United Kingdom Pharmacy2U Full time

Role - Web Analytics Manager Location - Leeds Salary - £40,000 per annum About Us Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery. Our aim isto further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams - "come and join the rocket ship"- CEO Mark Livingstone. Role Our team is expanding and we are looking for an experienced Marketing professional to join our team in the newly created role of Web Analytics Manager. Through your specialism in Google Analytics, Google Tag Manager and such, coupled with your passion forunearthing meaningful data you will play a key role in understanding and putting our customers first when shopping online. This role is based in Leeds, LS15, with an option to move to a hybrid role, once your company induction is completed. Reporting into our Senior Performance Marketing Manager, you will conduct deep customer analytics and digital operational insights on products, services, targeting, audience segmentation, personalisation, event tracking and any change initiatives to presentactionable data stories to increase digital online sales and conversion. **Responsibilities**: - Experience with analytical tools (Google Analytics, Facebook Business) - Experience of working with a variety of digital marketing channels in a fast paced and results driven environment. - Strong proficiency in Microsoft Excel and Word - Strong analytical, technical & mathematical abilities - Ability to operate at both strategic & operational levels - Excellent oral, verbal & written communication skills - Results driven and comfortable working in a very fast paced environment **Skills**: - Experience in specialist eCommerce reporting tools, such as Google Analytics - Experience of implementing, maintaining, and testing the implementation of web analytics tools - Proven ability to translate data into actionable insight - Great communication skills - the ability to tell stories using data - Advanced MS Excel - Demonstrated knowledge of data structure, data systems/tools and related software and data management policies and practices (Google Analytics, AB testing, user testing etc) - Creative in your approach to data presentation so people engage, easily understand and are inspired by data - Proactive, self-starting attitude - Degree or equivalent ideally in a Marketing related field - GCSE (or equivalent) Maths and English Grade C or above - Excellent Excel skills - Understanding of GDPR and CRM specific data regulations and how to work with this across digital channels. What we will offer you - 25 days annual leave increasing with service plus bank holidays - Occupational Sick Pay - Brand new head office at The Springs, with discounts on leisure facilities close by. - Contributory pension - Employee discount site. Plus 25% discount on staff health and beauty purchases - Social events throughout the year - Free onsite parking and refreshments as well as a Cycle to work scheme - Employee Assistance Programme (includes Online Health and Wellbeing Resource) Key Words - web analytics, marketing, google, analytics, google tag, facebook business,

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