Head of Global Media Investment

**Who We Are**

The Global Performance Marketing team is focused on driving profitable member acquisition growth through a data-informed and flexible multi-market, channel, and audience approach. Inspired by high growth start-ups and an extreme bias for action, this integrated and collaborative team is laser focused on driving cLTV:CAC efficiency with a constant test and learn mentality. The major functions and responsibilities within the team include Paid Media, CRM, Site Marketing/Promotional strategy and Creative. We are hungry for a tenacious, analytical leader who lives and breathes paid media and is excited to take on a newly created Global remit

**What you will do**
- Responsible for executing and optimizing a $150M+ global media budget to hit acquisition/cLTV:CAC goals across global markets, driving a culture of agility, bold moves, and profitable growth
- Collaborate with key internal stakeholders, including Data Analytics and FP&A, to develop the annual paid media plan across markets, forecasting KPIs, and revisiting plans quarterly based on learnings and performance
- Work closely with Brand, CRM, Site Marketing, and Promotional teams to ensure media plans are integrated within the larger marketing strategy and optimized to drive core KPIs
- Lead and mentor a team of 20 performance-focused, media specialists across paid channels, driving constant learning and career development
- Be the catalyst for constant decision making across the global performance media org reallocating budgets across the funnel/audiences/channels/markets with agility, to maximize performance and deliver a greater global return on investment
- Interface with multiple agencies and media platforms to ensure best in class performance and innovation/testing opportunities
- Elevate media performance trends and contribute toward WW Leadership team & Board updates
- Share cross-functional learnings/updates/opportunities, liasing with the Brand team to improve creative and inspire new briefs
- Work closely with measurement partners to ensure all media buying activity is measurable and optimized to the appropriate KPIs
- Partner with Analytics/Data team to build easy-access dashboards for performance visibility across the business, at different levels of data literacy

**Who you are**
- At least 10+ years of relevant paid media experience, preferably with global and digital-heavy experience
- Ability to lead large, global, cross-functional teams to drive key business results
- Comfortable interacting with executive management across a broad range of media topics within a fast-paced environment
- High proficiency and experience evaluating and managing 3rd party vendors (Meta, Google, Trade Desk, Affiliates)
- Strong knowledge of data analytics and tools (Looker, Rockerbox, Google Suite)
- Adept at ad-hoc data mining & analysis, to support queries surrounding performance trends, forecasts and insight generation
- Proven track record of creating, implementing, analyzing and optimizing paid media plans to drive results
- Proficiency in French, German, Dutch, and/or Swedish language a plus

LI-Remote

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.