Digital Media Buyer

1 week ago

London, United Kingdom Fisher Investments Europe Full time

Overview:
As a Digital Media Buyer at Fisher Investments, you will help develop our ongoing digital marketing strategy that supports the US or International Private Client Group. Reporting to the Digital Media Manager, you will implement lead generation campaigns across social, display, native and video media platforms globally. You will be an expert in digital strategies while optimising campaigns across several platforms.

**The Day-to-Day**:

- Manage and optimize digital media campaigns including Social Media, Paid Search, Display, Native and Video
- Identify target audiences using 1st party and 3rd party tactics
- Analyse campaign data, identify trends and act on opportunities to increase performance while ensuring positive return on ad spend and other indicators
- Communicate campaign performance to leadership and important partners
- Work with our in-house creative agency to develop advertisements and messaging
- Research and continually learn about industry trends and identify new test opportunities
- Identify creative solutions to meet our client acquisition needs and increase scale to meet business demands
- Work with partners to maximise the value of the programmes

**Qualifications**:

- 3+ years digital marketing experience, preferably as a digital media buyer/planner, campaign analyst or account manager (other online advertising background a plus)
- Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager or other programmatic media platforms
- Experience in Excel, including the ability to use formulas and pivot tables (Tableau a plus)
- Experience using web analytics tools and optimising campaigns based on performance (Google Analytics a plus)
- A proven track record of driving results

**Why Fisher Investments Europe**:
The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients' best interests by using a simple and transparent fee structure and recognised European custodians.

It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:

- 100% coverage of the supplemental medical and dental premiums for you and your qualified dependents*
- 28 days annual leave, increasing to 30 after 5 years of service, with the ability to purchase up to 3 additional days
- Annual Health Screening for you and your qualified dependents*
- 9% company pension contribution with an additional company match up to 5%
- Two Pension Contributions methods to choose from
- Monthly gym subsidy* and Cyclescheme programme
- Interest-free season ticket loan available for purchase upon six months of employment**:

- Voluntary worldwide business and leisure travel insurance, including winter sports
- Two Wellness Programmes (free, confidential and available 24/7)
- A collaborative working environment that practises ongoing training, educational support and employee appreciation events

FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER
- Employees responsible for any benefit-in-kind taxes as classed by the HMRC

**Available only to regular full-time employees with at least a 12-month contract

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