Marketing Executive

2 weeks ago

Derby, United Kingdom Pendragon Vehicle Management Full time

**B2B Marketing Executive - Pendragon Vehicle Management**

We’re looking for a Marketing Executive to join us for a 12-month fixed term contract (covering maternity leave) to work across a range of business
- to
- business marketing initiatives and projects.

Supported by reporting directly to our Head of Brand & Used Retail Marketing for the wider PLC, this is an ideal opening for someone looking for real, early responsibility. You’ll gain exposure to learn across our different business functions and have the opportunity to develop, plan and deploy B2B marketing solutions accordingly.

**The key areas you’ll have the opportunity to be involved with are**:

- Working closely alongside our operations and in-house Digital Marketing content team to overhaul our website content and layout. In doing so you’ll learn to measure and interpret key web performance indicators across Google Analytics and other measurement tools to improve performance and develop your understanding of digital marketing best practices.
- Building relationships with key suppliers to shape content, launch and use of a vehicle fleet management driver app and position the benefits across our marketing collateral, appealing to existing and prospective B2B customers.
- Gain understanding and working closely across our different business teams including vehicle contract hire, fleet management, and corporate rental services, you’ll co-ordinate and support the production of marketing collateral to maximise customer partnerships. You’ll achieve this by working closely with our in-house Design team and Video Producer to develop brand materials.
- Active involvement in preparing for, attending and presenting at our monthly management meetings to senior leaders including our Managing Director and Chief Operating Officer. You’ll therefore hone and advance your Microsoft PowerPoint skills, alongside the wider MS office suite, whilst gaining insight into key strategic business areas and performance.
- Responsibility for tracking marketing spend across our business functions and ensuring marketing budgets are not exceeded. You’ll also gather monthly data and use Excel to track and monitor marketing performance indicators.
- Work closely alongside our Biddable media team in-house to understand recommendations and gain sign off to trial and test ad campaigns across pay-per-click, display and social media platforms to generate website leads to our business areas.
- Support the management of our online reputation and play an active role in overseeing our social media channels with regular content posts and tracking performance.

**What we offer**:

- Hybrid working - approx. 2 days per week Mon-Fri from our Derby offices with the rest of the time home working.
- Salary of up to £27,000 per annum
- 5 day working week Monday-Friday
- 23 days holiday per annum, plus bank holidays
- Pension, critical illness and life assurance schemes are included, along with discounts on used vehicle purchases, servicing and repairs.

**A bit more about who we are**:
Whilst previous experience is not essential, a recent Marketing graduate with a year’s placement in industry as part of their course would be ideal.

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

**Salary**: £27,000.00 per year

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
- Referral programme
- Sick pay
- Store discount
- Work from home

Schedule:

- Monday to Friday

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