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Head of External Communications
2 weeks ago
**Head of External Communications**& Engagement**
**Inside IR35**
**Contract Term**:6 months
**Contracting Authority**:GDS (Government Digital Service / Cabinet Office)
**Location**:Hybrid (2-3 days from London, Manchester or Bristol)
GDS exists to help the government make brilliant public services that empower people in the UK. We work at the very centre of government to drive digital transformation, focused on users. We build and maintain common platforms, products and tools for others to use and create great public services that are accessible, inclusive and easy to use. We also work with departments to identify patterns, share learning and create change to make government more efficient.
Find out more about our work on our GDS Blog.
**The role**:
We are seeking to appoint an experienced communications professional to enhance our communication team and form part of the wider leadership group. Working alongside the Head of International and Head of Internal Communications you will have responsibility for initiating, developing and delivering an external communication, marketing and stakeholder engagement strategy.
Reporting to the Chief Operating Officer, this diverse and newly-created role will deliver on the communication and engagement goals of the Government Digital Service. The successful applicant will also facilitate a coordinated communication approach across all of GDS’s products and services, bringing together an overarching communication plan and liaising with communication expertise embedded in the organisation.
This will involve establishing clear, measurable and outcome-focused approaches across owned, earned and paid-for channels, designed to support key GDS priorities.
**As a Head of External Communications & Engagement your main responsibilities will be**:
- Help shape the future of GDS and wider digital government through creating and implementing a strategic and measurable communications, marketing and engagement strategy for all external stakeholders
- Ensure the benefits to both users and government resulting from GDS’ plans are widely communicated and well understood, in order to protect our reputation, build trust and enable delivery
- Define a clear co-ordinated channel strategy to communicate GDS’s message across social media and digital channels
- Manage our positioning among government, tech sector and international audiences by developing and enhancing the GDS brand
- Ensure paid and non-paid campaigns are delivered on time and on budget and achieve engagement or recruitment targets, with high levels of buy-in and advocacy from internal and external stakeholders
- Ensure the Department’s communications risks are managed and mitigated. Overall responsibility for communications resilience and crisis communications response, including through the council communications network
- Utilise the content marketing team and communication resources across GDS to deliver clear, consistent, compelling communications and ensure a joined up approach and forward look content calendar
- Establish clear benchmarks and KPI’s to track and measure brand perception, engagement and performance
- Establish a clear understanding of the brand hierarchy, audience and brand voice for GDS and how this works in conjunction with its product and services
- Manage a marketing budget and external resources to optimise performance and deliver on objectives
**Essential**:
- Proven experience of working at a senior level in a large organisation with various departments, having devised and implemented highly effective communications, marketing and engagement strategies for a range of internal and external stakeholders
- Extensive experience as a communication and stakeholder engagement leader across a range of disciplines (e.g digital, press, senior stakeholder engagement and marketing)
- Is collaborative with a proven ability to build strong relationships with colleagues across a range of disciplines and levels of seniority and has an ability to lead through your influence, fostering a cooperative and productive environment
- Are curious with a natural inclination towards learning and understanding new threats, technologies, strategies, and approaches; you will have a track record of innovative thinking and the ability to see opportunities where others see challenges
- Is kind, demonstrates empathy, respect, and fairness towards team members, and promotes a culture of inclusivity and supports colleagues in achieving their potential
**Desirable**:
- Have worked in digital and government related sectors
- Experience of navigated the media and political stakeholders
**Disability confident**
**We will be in touch to discuss your suitability and arrange your Guaranteed Interview.**
**Should you require reasonable adjustments at any point during the recruitment process or if there is a more accessible way for us to communicate, please do let me know.**- Please be aware that this role can only
