Social Media Marketing Executive

**About us**:
Eteach is a specialist EdTech company, leading the way in delivering Job board and recruitment software for schools and colleges, we are proud to work with thousands of schools and colleges across the UK and Internationally. With our HQ in Bracknell, Berkshirewe also have offices in Cardiff, Dubai, and London.

We are a fast-moving independent business that needs great people to continue our success.

**The Role**

Reporting to the Content, Brand & PR Manager, you will play a critical role in supporting the social media marketing strategy for all Eteach Group brands.

**Key Duties and Responsibilities**
- Promote the Eteach Group’s single overarching brand message across all social media channels
- Investigate social strategies and performance of key competitors
- Identify current key trends and topics in the marketing
- Research into hashtag following / what hashtags we should be using and how we should be using them for the biggest impact
- Conduct SWOT analysis to identify where and how Eteach can make the biggest impact quickly, and where more resources and time may be required
- Benchmark current performance and set targets as appropriate
- Regularly monitor and optimise PPC campaigns
- Conduct audience and competitor research to inform and generate content
- Manage hashtags and groups to follow on LinkedIn, Twitter and Facebook
- Monitor online conversations and trends and escalate to Eteach to respond appropriately
- Monitor competitor social pages
- Provide regular fortnightly reporting to track the performance of each social channel and provide insights and actionable recommendations
- Track user actions on Eteach’s website from social media posts
- Report on KPIs - Impressions, Clicks, CTR, Bounce Rate, Conversions
- Optimise content, calendar and landing pages based on KPIs on an ongoing basis
- Work with the Content, Brand & PR Manager to create social content in multimedia formats based on the overall content strategy
- Manage regular social posts utilising a social media scheduling tool
- Create engaging social copy for content based on agreed social schedule with the Content, Brand & PR Manager
- Build a strong library of media assets that covers content across different verticals in a variety of formats
- Follow hashtags on LinkedIn, Twitter and Instagram and groups on Facebook
- Monitor own pages, posts and comments and respond appropriately
- Use activities to inform new content and build this into the content calendar
- To support the Marketing team with any ad hoc activities required.

**Essential skills and experience**
- Bachelor’s degree or higher in Marketing, communication studies, journalism, creative writing, or another relevant field (desirable, but not essential)
- Experience managing social media platforms across multiple brands
- Knowledge of all leading social media sites, including their algorithms
- Experience using social scheduling tools and platforms
- Experience in creating engaging social media content across multiple platforms
- Efficient research skills
- Some experience in using Photoshop
- Strong attention to detail
- Proofreading skills
- Strong verbal and written communication skills
- Flexible and engaging writing style
- Knowledge of engagement metrics and an understanding of how to analyse these
- Ability to work within a team and autonomously
- Proficient in Microsoft Word and Excel

**In return, we can offer our employees a fantastic range of benefits, including**:

- Annual leave - 22 days increasing with length of service + 3 discretionary days to be used during the Christmas holidays
- Competitive Salary
- Enhanced Pension Scheme*
- Eyecare voucher scheme*
- Refer a Friend scheme
- PerkBox
- Tailored career path
- Moving day
- Family Run business

**About us**:
Eteach is a specialist EdTech company, leading the way in delivering Job board and recruitment software for schools and colleges, we are proud to work with thousands of schools and colleges across the UK and Internationally. With our HQ in Bracknell, Berkshirewe also have offices in Cardiff, Dubai, and London.

We are a fast-moving independent business that needs great people to continue our success.

**Why join us?**

Being part of the Eteach team means you will be passionate about making a difference in education. Everyone here believes in providing better products and services so that schools and colleges can invest more in their pupils.