Content Writer

Vacancy Salary

**£Competitive**
- Vacancy Location

**Basingstoke**
- This is a _
- permanent_
- , _
- full time_
- vacancy_
- that will close _
- in a month_
- at 23:59 GMT_
- . _

**The Vacancy**

**_Do you enjoy creating content for blogs or articles? Do you hold a degree in a research-based discipline that you would like to put into practice? Are you interested in technology and able to interpret the software and science language into digestible content?_**

**_ If so, then we have the opportunity for you..._**

We are currently recruiting a Content Writer to join our ever-growing Authentication division and to be an active member of the Sales and Marketing Team here at De La Rue.

In this role you will need to build exceptionally strong internal relationships and leverage our internal knowledge, whilst learning what resonates with the intended audiences and what drives potential customers down the marketing funnel. You will adopt a philosophy of continuous improvement and experimentation, constantly learning from what has/hasn’t worked to optimise future outputs. You will be responsible for building an effective content management library, adopting a “build once use many times strategy” for efficient future content generation.

This is a highly collaborative role, servicing the division and will benefit considerably from someone with a high level of curiosity and a desire to help their team whilst building strong internal networks and building a depth of knowledge. The holder of this role is also part of a team and puts their ego aside to do what is necessary - up to 10% of their time may be available to support administrative duties within the department and articles may be written on behalf of others, adapting style as appropriate

This is a full time and permanent role based at our Head Office in Viables, Basingstoke, although hybrid working is available.

**_
What will you be doing?_**

**_ Researching Content _**
- Carry out interviews with internal and external experts, stay on top of latest trade/industry news, read journals/articles, review existing documents, seek inspiration from parallel industries and generally seek innovative ways to feed the content pipeline.
- Conduct carefully crafted interviews with internal and external experts to discover new insight and translate into content
- Ensure content is credible and references are in place as appropriate
- Test content ideas and themes appropriately in order to build a strong rolling 12-month content pipeline

**_ Written Content Creation_**
- Covers the full marketing funnel, with content that builds brand awareness through to high impact lead generation copy
- Research and write content for digital marketing campaigns, podcasts, trade press articles, promotional activities, social media, the website, case studies, De La Rue’s external magazines (the Genuine Article and Revenue Protection Journal) and other sources. Ensure that content aligns to brand pillars, the De La Rue messaging framework and pre-existing thought leadership articles. Build whitepapers and genuine thought-leadership.
- Work with industry trade bodies on joint publications, providing research and written content as appropriate
- Manage the social media feed for the Authentication division, building on existing content and ensuring a clear and consistent message throughout. Be pro-active about identifying and organising content around dates that are relevant to De La Rue’s customers and employees (e.g. Ramadan or anniversaries of major contracts)
- Work collaboratively throughout, preparing material in advance and allowing time for iterations prior to sign-off. Deliver against the rolling 12-month content creation plan
- Stay ahead of copy writing best practice, using tools such as the Pyramid Principle and the latest behavioural science insights to build best-in-class content
- Ensure news alerts relevant to the Authentication Division are written and distributed in a timely fashion, creating and gaining approval for news alerts for new products, launches and related initiatives

**_
Content Management_**
- Maintain and refresh the main Authentication content (including the website, case studies, product documents, boilerplate text, customer permissions) ensuring it is up to date
- Ensure content is easily accessible for use within the Authentication team
- Ensure lists of awards and permissions are maintained and available for use
- Ensure all appropriate industry awards are applied for
- Work collaboratively throughout, preparing material in advance and allowing time for iterations prior to sign-off
- Ensure key marketing facts/stats are maintained and available for use
- Track and report downloads, engagement and lead generation metrics that relate to written content
- Improve those metrics year-on-year

**What skills, knowledge, experience and qualifications are we looking for?**
- Regularly write copy, blogs or articles
- Ability to get to the essence o