Insights Executive

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Company Overview

TIPi Group is a rapidly growing network of individual, specialist agencies with an award-winning culture and the ultimate vow that passion beats scale.

Over the last 7 years, TIPi Group has grown to three agencies and over 70 people. The three agencies are ROAST (traditional performance digital media), Kitty (website design and development), and Rabbit & Pork (voice experience).

We all work towards one goal of building and maintaining an inclusive and supportive environment of passionate individuals who are not only encouraged to fulfil their true potential but also thoroughly enjoy their time doing so. We are incredibly proud of what we have built and we are excited to welcome others to the team and add to our diverse culture. This mindset transfers across our London, Soho HQ Office to our newly opened Cape Town, South Africa Office.

TIPi Group has an accolade of incredible awards across the board, covering not just our client work but also the culture here at TIPi Group that we are inherently proud of. In 2021, we hit a four-year streak as one of the UK’s 100 Best Small Companies to work for, and our ambitions of achieving more are not slowing down. We were also recognised by the industry coming in at number 15 for the Best Marketing and Media Agencies Best Companies to Work for 2021.

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A bit about ROAST - Part of TIPi Group

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.

The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.

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The Role

The Insights Executive is principally responsible for helping to grow and shape one of TIPi Group’s newest department - Insights. Whether it is assessing audience intent through search insights or creating personas using third party survey data, the Insights Executive will help deliver strategic direction to answer business questions that clients can’t get anywhere else.

Insights is all about leveraging curiosity to deliver better results for our clients. Its key action area is the planning and executing of research on behalf of TIPi Group’s clients. This research spans generating an understanding of Consumer Attitudes and Behaviours, Media Habits, Competitor Strategies and Market Trends. The aim of Insights is to tie together disparate data sets, often a mix of quantitative and qualitative research performed by both us and the client, to build out a clear and enlightening picture of our clients’ worlds.

Beyond working on bespoke Insights projects for our existing clients, the Insights Executive will also support with Marketing and New Business activities. New Business support will principally involve helping to break down briefs and performing quick turnaround research to inform media strategy for pitches. Marketing support will involve assisting with Insight-led whitepapers, blog posts and articles.

The Insights Executive will use a number of third party and proprietary tools to generate Insights and will effectively translate their findings into strategic implications that will supercharge client growth.

The Insights Executive should be hands-on, a superb communicator and have experience working in a fast-paced and collaborative environment. We require a passion for quality, an eye for detail and the hunger to push the boundaries on what’s new and possible in understanding consumer behaviour in today’s dynamic landscape.

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**Responsibilities**:
Insights Executive Key Responsibilities

Assist with the planning and execution of research and understand how to merge this data with client research, qualitative and quantitative data
Evolve simple data points and observations into a narrative and actionable insights
Work with the analytics team to weave data/insights into stories
Identify ideal research approach based on a client need/brief
Collaborate with our agency partners on traditional research projects when relevant/applicable
Keep track of industry trends, workshops, trainings, whitepapers and any thought leadership relevant to our research or clients and proactively share ideas with the team to evolve our methodology
New Business Support - Assist with pulling Insights from our tool stack for New Business pitches
Marketing Support - Assist with developing Group Whitepa