CRM Deployment Executive

2 weeks ago

London, United Kingdom Formula 1 Full time

Formula 1 covers a huge range of disciplines across a wide array of industry sectors, drawing the very best from our teams of technicians, engineers and media rights specialists and encouraging the creativity of experts in the fields of digital and traditional media, marketing and communications. From timekeeping, to software development, broadcast engineering and content creation, we are truly the 11th Formula 1 team.

We are recruiting for a CRM Deployment Executive for our Marketing team who would be based at our St James Market Office in London. Do you have what it takes to be part of the world’s greatest sport and entertainment spectacle?

Main Duties and Responsibilities:

- Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
- Build highly dynamic campaigns using HTML and AMPscript.
- Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
- Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).
- Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
- Own day to day admin tasks such as user access and provisioning.
- Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
- Develop and analyse CRM reports to measure campaign performance, fan engagement and marketing ROI. Providing actionable insights to optimise CRM performance.
- To work effectively with creative and data agencies.
- Support the integration of MarTech capabilities & data to ensure campaigns are utilizing the best in class capability available.

About You:

- Experience with HTML and AMPscript.
- Hands on experience with SFMC.
- Ability to automate campaigns and setup journeys, triggered sends, mobile connect and advertising studio.
- Experience with Salesforce Marketing Cloud
- Knowledge of CAN-SPAM, GDPR and CCPA.
- Ability to create CRM reports to feedback to senior stakeholders
- Personable with ability to persuade and influence stakeholders
- Be a Team Player. You will be expected to interact with a wide number of teams and be expected to be personable, articulate and succinct.
- Collaborative communicator in-person and virtually
- Display self-motivation and a self-starter mentality
- Inquisitive personality and able to draw inspiration and recommendations from external sources

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