Medical Writer

1 week ago

Remote, United Kingdom Avalere Health Full time

**About the role**

Medical Writers are responsible for creating scientifically robust and compelling promotional copy, translating data into engaging storytelling using powerful ideas and concepts. They own the science and work closely with Conceptual Copywriters, Art Directors, and Designers to create content and messaging that is highly engaging, affective, and memorable.

You are expected to write to a high standard, showing strong use of vocabulary, grammar, and sentence flow. You must be adept at interpreting medical data and extracting information relevant to the target audience and campaign objective, while remaining compliant to industry standards of medical communications.

**What you'll do**:

- **_ Knowledge and skills_**:

- Be a brand ambassador on key accounts. Source, manage and maintain complex bodies of evidence for your key brands and own the info within.
- Create appropriately tailored copy across a range of material types (e.g., web copy, visual aids, animations, etc.) and audience types (e.g., specialists, HCPs, patients, adaptations for different customer segmentations, etc.)
- Adapt technical language into simple, audience-appropriate copy.
- Ensure work is scientifically accurate and substantiated, maintaining up-to-date reference packs for each job.
- Have the confidence and knowledge to challenge data/claims/client requests where necessary.
- Be up to date on legislation and regulatory processes.

**_
Presentation_**
- Share scientific insights with colleagues and clients.
- Sell in your work to colleagues and clients, clearly and convincingly with passion and confidence.
- Address client feedback in a professional and helpful manner.

**_
Creativity_**
- Understand the function of the creative department and master the creative and copy operational processes
- Use tone skilfully to fulfil intent (instructional, persuasive etc)
- Be passionate about bringing narrative excellence to health comms.
- Work with others to develop your creative ideas.
- Stay close to the evolving edge of print, digital and experiential communication, taking inspiration from industry award winners and the world at large.

**_
Proactivity_**
- Observe and act on current trends and research in your therapy area/s, share your knowledge widely.
- Anticipate and actively seek out incoming work.
- Prepare yourself for briefings, coming armed with the necessary pre-reading and questions (if possible)
- Ask questions at briefings and beyond to fully understand the tasks.

**_
Quality_**
- Provide clear documentation with correct use of copy templates and appropriate version control.
- Develop orderly core claims and reference packs for your brands.
- Actively manage expectations from colleagues on project outlines, helping to shape deadlines with creative services manager and account teams.

**About you**:

- Minimum 1 year of experience in a medical writing role within a recognised medical communications/healthcare advertising agency
- Bachelor’s life sciences degree required; post-graduate qualification e.g., MSc or PhD an advantage
- Excellent written English, with strong attention to detail and accuracy
- Experience translating medical content into promotional brand campaign messaging and communications
- Good understanding of ABPI guidelines
- Desire to expand your creative interest/conceptual abilities and work in a hybrid medical writing and copy role

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