Marketing Content Specialist
3 days ago
Are you a B2B content wizard who consider digital formats and paid media content your area of expertise? And do you have a flair for developing one-liners and CTAs that convert?
If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.
**Your new role**
As our new Marketing Content Specialist you will be stepping into this role is a specialist in developing ad content for LinkedIn, Google and other paid media, and is a wordsmith with flair for visual communication and digital formats.
You will report to the UK campaign manager and team lead and be part of the Brand, Marketing and External relations team.
Your tasks entail:
- Conceptualise high-impact and commercial campaign content and asset for a variety of paid and owned channels and formats, ensuring alignment with our brand voice and messaging
- Cross functional collaboration: you will conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution
- Ensure quality: Ensure our marketing content is developed with audience and SEO in mind to drive organic traffic and ranking, as well as work with our design and UX specialists in focusing on web-based conversion points
- Review and refresh existing owned and paid content to increase engagement and conversion
**About you**
- Knowledge of CRO best practices that shape your content deliveries
- Proven track record with production of B2B ad content for channels such as LinkedIn, Google ads, banner advertising or YouTube is essential and will be prioritised
- Excellent writing and storytelling skills and a flair for commercial copy and visual communication
- You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets
- Ability to provide a good creative brief and work well with designers and other marketing colleagues located across multiple geographies
- Relevant B2B experience from agency or international marketing or coms division
**What we can offer you**
- Commitment to your development
- Leaders guided by our Leadership Principles
- A culture that welcomes you as the unique person you are
- Inspiration from colleagues, clients, and projects
- The long-term thinking of a foundation-owned company
**Ready to join us?**
**Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland**
Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start - and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.
**Equality, Diversity, and Inclusion
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