Marketing Coordinator

**Company Overview**

Ocasa Homes is not your typical property management company - we're redefining how residential properties are managed in the UK. Established to oversee a private investment fund's residential portfolio, we focus on delivering exceptional experiences to residents living in our high-quality, yet affordable homes.

**Role Overview**

The Marketing Coordinator will work alongside the Marketing Manager in delivering high-impact marketing across property portals, campaigns, creative, and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload, contribute ideas and help improve lead generation and conversion across Ocasa’s portfolio of over 30 buildings.

**Key Responsibilities**
- Maintain and optimise listings across Rightmove, Zoopla, SpareRoom, RentCafe
- Ensure listing quality (copy, photography, availability) is high and consistently branded
- Coordinate with the Lettings Team for accurate pricing and availability updates
- Manage website content through WordPress, including editing building pages, uploading imagery and updating marketing copy
- Coordinate with the external website agency for larger-scale changes such as layout edits, technical fixes, or new page creation
- Maintain consistency in tone of voice, branding and messaging across the website
- Support ongoing improvements to the website’s user experience, especially for lead generation and conversion-focused journeys
- Identify gaps in unit photography and coordinate photoshoots or visual updates for underperforming listings
- Assist with SEO hygiene on WordPress pages (meta titles, keywords, headings)
- Own the execution of paid and organic marketing campaigns (Google Ads, Meta, and internal campaigns)
- Monitor UTM tracking, lead flow and cost metrics, making data-led suggestions for improvement
- Support campaign ideation for priority buildings and low-occupancy regions
- Lead on weekly and monthly marketing reports: leads, CPL, CPMI, viewings, and move-ins
- Track campaign ROI by platform and region
- Flag trends and help shape marketing focus based on building performance and occupancy needs
- Manage asset requests with internal teams or designers (e.g. banners, brochures, signage)
- Keep the website, listings and digital signage updated with new content
- Act as brand guardian across listings, signage and digital content, ensuring consistency with tone, design and messaging
- Own delivery of workflows and automation through HubSpot
- Help test and improve tenant journeys across enquiry, viewings and onboarding
- Manage small internal campaigns or seasonal pushes (e.g. move-in offers)
- Draft and schedule internal announcements (e.g. tenant app messages, RentCafe updates) in line with campaign and occupancy plans
- Take ownership of small projects, from brief to delivery, including:

- Portal refreshes
- Brand refreshes
- Competitor reviews or mystery shops
- Content calendar coordination

**Experience and Qualifications**
- Demonstratable marketing experience, ideally with experience in property (3+ years of marketing experience preferred)
- Confident working in HubSpot, WordPress, Google Ads, Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available, a thirst to learn quickly is required.
- Comfortable writing copy, briefing designers and working with multiple platforms
- Strong Excel/Sheets skills for reporting and campaign tracking
- Proactive, organised and confident owning tasks independently

**Company Benefits**
- Enhanced Pension
- 25 days annual leave, plus UK bank holidays
- Your birthday off
- Time off to move home
- Life assurance
- Group Income Protection
- Private healthcare via Bupa (taxable benefit)
- Commitment to your learning and development
- Employee wellness resources and events
- Employee Assistance Programme
- Regular team building events

**Our Values**

Considered

We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.

Principled

We believe in doing the right thing, and we hold our principles closely in everything that we do.

Empathetic

Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy.

Knowledgeable

We hold ourselves to a high standard, every member of the Ocasa team is an expert at what they do.

**Additional Information**

We know that to be truly innovative, we need to have a diverse team. That is why Ocasa Homes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Company pension
- Health & wellbeing programme
- Life insurance
- Private medical insurance

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