Digital Content Officer

1 week ago

London, United Kingdom Railway Children (UK Programme) Full time

Job description

**We’re looking for someone who has experience producing content for digital channels, working in a creative team, writing inspiring news-led copy and building and maintaining social media profiles.**

**Job Purpose**:
To shape our public engagement and advocacy communications, editorial and digital content strategies to raise awareness of our mission and engage with a supporter base outside of fundraising.

To support our Digital Marketing Manager to achieve our digital mobilisation objectives, ensuring we employ a digital-first approach to building a strong online profile as pioneers for street connected children

KEY RESPONSIBILITIES
- Collaborate with internal stakeholders to generate relevant, compelling content to share with our digital key stakeholders.
- Develop communications to support the advocacy activities of the organisation to engage existing and new supporters.
- Work with our Programme Teams in the UK, India and Tanzania to anticipate, research, develop, and write stories, adapting them to excite diverse audiences across a wide variety of media as we campaign for the rights of street connected children.
- Utilising our own evidence and data, create newsworthy stories and content that amplify the voices of street-connected children in the UK, Tanzania and India, engaging with both existing and new supporters.
- Create inspiring multi-channel content and messaging, directly linked to achieving our strategic aims and to showcase the impact of Railway Children’s work and influence key eternal stakeholders.
- Generate inspiring content that will attract a new, broader pool of supporters who are invested in making Railway Children’s vision and mission a reality.
- Use the latest available technologies and techniques on social media to amplify our voice by attracting and recruiting new supporters who share our values, beliefs and mission.
- Work with the Digital Marketing Manager and Strategic Content Manager to ensure that all of our content and messaging is optimised for search engine ranking and keyword activity.
- Develop relationships with relevant media in the rail / transport sector to share our communications.
- Work alongside the Strategic Content Manager to ensure that our key messaging and call to actions are always coordinated, aligned and implemented into wider organisational communications, including Fundraising Campaigns.
- Publish digital content using our content management and scheduling systems

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