Marketing Executive

Marketing Executive - Specialist Business

**Job Description**:

- ** Marketing Executive - Specialist Business**

**Bupa Place M50 3SP - hybrid 2 days per week in the office**

**Salary up to £35K depending on experience**

**Permanent**

**Full time 37.5 hours per week**

**The role**

We have 2 brilliant opportunities to work with the Specialist Business Marketing Manager, supporting the delivery of our customer engagement strategy for Dental Insurance, Cash Plan and Well+ products.

The plan will be focused on delivering new business and existing business communications to achieve business targets, focused on both group and member level. Delivering first class customer communications across both online and offline.

**How you'll help us to make health happen**
- Deliver a range of cross channel marketing activity which supports customer communication journeys across acquisition and in life comms.
- Measure all activity against KPIs in place and have a results-focused approach.
- Build and maintain strong relationships with key stakeholders across sales, product, proposition and service and the wider UK marketing team.
- Manage and deliver briefs to agencies and studio teams that are on brand and ensure first class customer communications
- Help to deliver sales support caign activities to support initiatives such as quoting, onboarding and in life communications
- Act as the voice of the customer and ensure all communications are clear, fair and not misleading.
- Ensure all communications are compliant and follow financial promotions standards - including the on-going maintenance and management of all assets via a content management system

**You**
- Marketing experience, preferably B2B.
- Strong project management and commercial acumen.
- Strong analytics skills with the ability to analyse data to measure caign success.
- Creativity: innovative thinking to develop fresh ideas for caigns and strategies for success.
- Customer centric mindset: Understanding of customer behaviours and using insight to improve marketing effectiveness.
- Communications skills: Excellent verbal and written communications skills for collaborating with teams and presenting ideas.
- Knowledge / understanding of working in a regulated environment

**Benefits**

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You'll receive the following benefits and more:

- 25 days holiday per year, pro rata to your contract.
- Access to a range of services to support your physical and mental wellbeing
- Access to our confidential employee assistance

**Why Bupa?**

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

As a Disability Confident employer, we aim to offer an interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
- Additional Job DescriptionAdditional Job Description** Marketing Executive - Specialist Business**

**Bupa Place M50 3SP - hybrid 2 days per week in the office**

**Salary up to £35K depending on experience**

**Permanent**

**Full time 37.5 hours per week**

**The role**

We have 2 brilliant opportunities to work with the Specialist Business Marketing Manager, supporting the delivery of our customer engagement strategy for Dental Insurance, Cash Plan and Well+ products.

The plan will be focused on delivering new business and existing business communications to achieve business targets, focused on both group and member level. Delivering first class customer communications across both online and offline.

**How you'll help us to make health happen**
- Deliver a range of cross channel marketing activity which supports customer communication journeys across acquisition and in life comms.
- Measure all activity against KPIs in place and have a results-focused approach.
- Build and maintain strong relationships with key stakeholders across sales, product, proposition and service and the wider UK marketing team.
- Manage and deliver briefs to agencies and studio teams that are on brand and ensure first class customer communications
- Help to deliver sales support caign activities to support initiatives such as quoting, onboarding and in life communications
- Act as the voice of the customer and ensure all communications are clear, fair and not misleading.
- Ensure all communications are compliant and follow financial promotions standards - including the on-going maintenance and man