PPC/paid Marketing Executive
5 days ago
**The People Of: Digital** is looking to recruit a Paid Marketing Executive to join an expanding business. If you are a creative thinker and a tactical problem solver who is looking for a career progression opportunity, this is the role foryou
What’s great about this opportunity:
- Top 100 Sunday Times Employer
- Vast opportunities for career progression
- Collaborative working culture
As a Paid Marketing Executive, you will:
- Work alongside the Search and Performance Manager to report on market insights and digital performance
- Have great analytic skills & a creative approach to support sales targets
- Report on channel and product performance using Google Analytics.
- Work with internal and external stakeholders to measure and optimise for PPC across our core brands
- Optimize existing relationships and sourcing new affiliate partners by managing and driving forward the affiliate channel
- Assist the Online Marketing Coordinator to shape our client’s e-marketing activity by sharing and collating insights
- Support SEO Executive in creating a seamless approach to search overall
As a Paid Marketing Executive, you will have:
- Experience in PPC and hands-on Google ads experience
- Extensive knowledge of Google Analytics, exposure to GA4 is a bonus
- Strong understanding of the marketing funnel and know how to build out campaigns cross-channel
- Knowledge in managing affiliate programs, AWIN experience a bonus
- Experience in managing paid social media campaigns
- The ability to use data to help create successful campaigns whilst ensuring delivery against core KPI’s
- Experience using Facebook Ads Manager is advantageous
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