Social Media Executive

5 days ago

London, United Kingdom The Hidden 20% Full time

**Social Media Exec - The Hidden 20%**

**About The Hidden 20%**:
20% of the world are believed to be neurodivergent [ADHD, Autism, Dyscalculia, Dyspraxia, Dyslexia, Tourettes], that’s 1.6 billion people But the stats & status quo is shocking & need sorting
- 40% of ND adults are unemployed.
- 70% of ND employees suffer with mental health issues.
- 94% of autistic children are bullied.
- 85% of children diagnosed dyslexic are ashamed of it.
- Suicide is the 2nd biggest cause of death for autistics
- Up to 85% of people in prison are believed to be ND
- Waiting times for NHS ADHD assessments can be up to 10 years.

These stats are in stark contrast to the significant and undeniable contribution ND’ers can make to society, just ask Agatha Christie, Steve Jobs, Marilyn Monroe, Isaac Newton, Picasso, Elvis, Greta Thunberg, Charles Darwin to name a few The Hidden 20% is an award-winning charity on a mission to rewrite the future for Neurodivergents by breaking the cycle of shame, silence & suffering through representation, role models and media. Having successfully tested this approach in 2024 using Podcast, PR, Social, Digital, Speaking events and Advertising media we are now stepping it up a gear for 2025 to reach more people with our message.

About The Podcast:
Launched in January 2024, The Hidden 20% podcast explores how neurodivergent minds think differently. Hosted by Ben Branson (Autistic/ADHD), visionary founder of Seedlip, this podcast features insightful conversations with neurodivergent entrepreneurs, creatives, and experts busting the myths and breaking down the stereotypes. Past guests include notable names like Kit Harington, Matt Willis, Heston Blumenthal, Georgia Steel, Dr Tony Lloyd, Carrie Grant and Lottie Moss.

The Hidden 20% featured live at The Podcast Show 2024 and received three nominations at the British Podcast Awards, winning Gold for Best Interview Podcast and Silver for Best New Podcast in 2024.

**The Opportunity**:
**Key Responsibilities**:

- Using content, communications, community management & mixed media to drive the charity’s mission.
- Grow the digital footprint and listenership of The Hidden 20% podcast.
- Create and post engaging copy and content in line with The Hidden 20% charity campaigning and messaging across social.
- Management, analysis and optimisation of YouTube - creating high CTR thumbnails, optimised copy and high CTR YouTube video titles.
- Management, analysis of the charity’s social channels.
- Report on social media and YouTube analytics weekly and monthly
- Increase merchandise sales and donations via digital platforms

**Requirements**:

- Experience of Social Media management & content creation
- Experience with Adobe suite (Specifically graphic design in Photoshop and Illustrator, and photo editing in Lightroom)
- Excellent writing skills with the ability to create engaging content.
- Experience in content strategy, campaign management, and community building.
- Proficiency in social media analytics and reporting tools.
- Creative mindset with strong attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Knowledge of the latest social media trends and innovations.
- Experience of, passion for or interest in neurodivergence.

**Nice to Have**:

- Web design experience
- CRM experience eg Mailchimp or Klaviyo
- Knowledge of Meta Business Suite & Commerce Manager
- Experience running a YouTube channel

**Location & Work Environment**:

- Remote position with travel to London 1 day per week for episode recordings
- We value ambition, passion, emotional intelligence, and resilience. We seek proactive, collaborative communicators who are committed to growth and continuous learning.
- The Hidden 20% is a neuro-inclusive employer and very open to discussing any adjustments or accommodations you may require.

**Details**:

- Start: ASAP
- Salary: 25k p/a
- Holiday: 20 days per year plus bank holidays and the charity will be closed
- 27th-1st December
- Hours: Full time Monday to Friday

**Application**- **Required**: Your CV
- **Required**: A brief cover letter (max 250 words)

**Note**: Applications that do not meet these requirements will not be considered.

**The Process**:

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