Creative Marketing Lead

**Job Ref**:CRI4403

**Branch**:Crieff Hydro Family of Hotels Business Partners

**Location**:Crieff Hydro Family of Hotels, Crieff

**Salary/Benefits**:£32,000 per annum and excellent benefits including discounted hotel stays and activities across Scotland

**Contract type**:Permanent

**Hours**:Full Time

**Shift pattern**:9am-5.30pm

**Hours per week**:40

**Posted date**:21/07/2025

**Closing date**:16/08/2025

**Be part of the family...**

We’re a family business through and through - family-owned, family-run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small, but all offer great food drink, comfortable stays, and plenty of activities. Our Marketing team works to support all eight of our sites, offering a variety of challenges and opportunities.

**About the role**

We’re looking for a Creative Marketing Lead to join our Marketing team at Crieff Hydro Family of Hotels. This is a key role for a creative marketer who understands the power of storytelling. Someone who can honour our heritage of our hotels, while bringing fresh, relevant ideas to life across every channel. You’ll work closely with our marketing team as well as agency partners to deliver high-quality, on-brand creative that connects with today’s guests while staying true to the spirit of our history. From concept to execution, you’ll help shape the future of a beloved brand during a transformative period of investment and growth.

**Key responsibilities**

As Creative Marketing Lead, you’ll be at the heart of bringing our historic brand to life across every customer touchpoint - guiding the creative vision, inspiring the team, and delivering standout campaigns that connect with our target audience. You’ll champion creativity with purpose, ensuring everything we produce not only looks great but drives results.
- **Shape campaign storytelling** - Partner with the Marketing Manager, CRM Manager and wider team to concept and deliver imaginative campaigns for seasonal promotions, brand-building initiatives, and paid media.
- **Elevate our brand** - Protect, evolve, and celebrate the Crieff Hydro Family of Hotels brand, ensuring our rich heritage and brand voice are reflected across all creative assets.
- **Set the standards** - Co-develop brand guidelines, tone of voice documents, and creative frameworks that make scaling quality creative seamless and sustainable.
- **Lead from the front** - Provide inspiring, hands-on creative direction to designers, writers, and content creators, offering clear feedback, sharpening ideas, and keeping everything on brief.
- **Collaborate with creative partners** - Manage relationships with freelancers, agencies, and production teams to deliver bold, polished creative on time and within budget.
- **Balance vision with impact**- Ensure every creative project aligns with business goals, meets deadlines, and delivers meaningful results for the brand.

**Desired criteria**

We’re seeking a strategic yet imaginative creative leader. Here’s what you’ll need to bring to the role;
- Have proven experience in a creative or marketing role (e.g., Marketing Manager, Social Media Manager etc) and understand how a marketing department functions—particularly how content, campaigns, and customer experience come together
- Have design experience and be proficient with Adobe platforms such as Photoshop, Illustrator, and Lightroom.
- Have a deep understanding of brand identity, storytelling, tone of voice, and design principles
- Be confident briefing, reviewing, and presenting creative work to internal stakeholders and senior leadership
- Bring hands-on knowledge of the creative world (e.g., design, copywriting, video). You don’t need to do the work, but you must be able to articulate a creative vision clearly
- Be organised, commercially aware, and comfortable balancing creativity with business goals, deadlines, and budgets

Location: This role is a **hybrid role**with 3 days based at Crieff Hydro Resort, Crieff, Perthshire and the remaining 2 days working from home.

**What you'll get from us**
- **A Friendly Supportive Team** - Work in a **fun, welcoming environment** where team spirit and well-being are a priority.
- **Grow with Us** - We invest in our people. Whether you’re looking to **develop new skills** or take the **next step in your career**, we’ll support you every step of the way.
- **Career Progression** - With multiple hotels, departments, and roles, you’ll have plenty of opportunities to **grow and explore new career paths**.
- **Leadership Development** - Get access to our **Be A Leader programme** and develop the skills to take your career further.
- **Exclusive Discounts** - Enjoy **free leisure membership for you and a partner**, **30% off retail, 50% of food and drinks**, plus great savings on hotel activities.
- **Team Rate Hotel Stays** - Take time to recharge with **discounted stays** at all of our ho