PPC Specialist

1 day ago

Glasgow, United Kingdom Homeshield Scotland Full time

**Overview**

**Responsibilities**
- Develop and manage PPC campaigns across various platforms including Google Ads and social media channels.
- Conduct keyword research and analysis to identify opportunities for campaign optimisation.
- Monitor campaign performance, providing insights and recommendations for improvement based on data analysis.
- Utilise tools such as Google Tag Manager and DoubleClick to track campaign effectiveness and ROI.
- Collaborate with the SEO team to ensure alignment between paid and organic strategies.
- Manage media buying strategies to maximise budget efficiency and reach target audiences effectively.
- Create compelling ad copy that resonates with target markets while adhering to brand guidelines.
- Stay updated on industry trends, best practices, and emerging technologies in digital advertising.

**Qualifications**
- Proven experience in PPC advertising with a strong understanding of Google Ads and social media management.
- Familiarity with campaign management tools such as DoubleClick is highly desirable.
- Experience in media buying and optimisation techniques to enhance campaign performance.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Knowledge of SEO principles and how they integrate with paid search strategies is advantageous.
- Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
- A proactive approach to problem-solving and the ability to work independently as well as part of a team.

Pay: £20,000.00-£30,000.00 per year

Additional pay:

- Bonus scheme

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- PPC: 2 years (required)
- Google AdWords: 2 years (preferred)

Work Location: In person

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