Bloomberg Connects Digital Manager, Marketing

Bloomberg is a global leader in business and financial information, news and insight, and we use innovative technology to deliver trusted data and bring transparency to the financial markets. Our customers around the globe rely on us for the informationand tools they need to make critical investment decisions and remain connected across all sides of the financial community. And, to ensure the best experience for our 20,000+ employees across 176 offices globally, we provide the spaces and systems that allowour teams to work together with agility, productivity and collaboration, no matter where they are.
The Bloomberg Financial Solutions department of 5,000+ employees is at the forefront of ensuring success for our customers and employees alike. Our team comprises several key pillars: sales, service, operations, culture and brand. As a department, we are unitedby a common goal: We create meaningful relationships with clients by understanding their needs and delivering exceptional end-to-end support from sales and implementation, through their ongoing relationship with Bloomberg.
**Our Team**
Bloomberg Connects is a rapidly-growing, free app that lets users access museums, galleries, and cultural spaces around the world - anytime, anywhere. Launched in November 2019, the app features engaging, multi-media guides with insightful and unique contentexclusive to each of our 100+ partners such as The Met, Tate, The Guggenheim, MoMA PS1, Serpentine Galleries, and many more. The venture is a collaboration between Bloomberg LP and Bloomberg Philanthropies and aims to broaden access to arts and culture worldwide.
**What's The Role?**
**We'll Trust You To**:

- Build an omnichannel paid strategy and own the development of paid campaigns that drive acquisition, retention and engagement across all channels (i.e. social, search, ASA, SEO, programmatic, mobile/app, video, emerging, etc.)
- Utilize marketing tools (Google Analytics, Branch, Braze) and partner with our analyst to develop campaign insights to understand consumer behavior, examining the performance of each touchpoint across the entire consumer journey and acting on insights tooptimize marketing
- Build segmentation strategies to target key demographics based on behavioral and engagement data
- Manage channel performance and analyze key metrics including cost to acquire, quality of the traffic by source, and return on ad spend.
- Liaise with key stakeholders on the marketing, social, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
- Own the relationship with external agencies, onboarding these partners and facilitating in the planning and execution of paid campaigns
- Manage audiences, creatives, budget, and bidding strategies to maximize efficiency for paid programs
- Ensure compliance with global security and privacy regulations across all campaigns/consumer outreach

**You'll Need To Have**:

- Minimum 8 years of relevant mobile/digital work and experience developing lifecycle/CRM programs
- Proven results in digital/mobile growth marketing across paid channels, experience in A/B testing, and budget allocation and management
- Experience working with mobile technology partners such as Branch, Braze, etc. and technical knowledge of attribution, tracking, deep-linking, etc.
- Track record of effective stakeholder management and cross-functional collaboration
- Strong understanding of product analytics tools and the utilization of quantitative and qualitative insights to inform growth strategy and prioritization

**We'd Love To See (Nice To Haves)**:

- High-growth company experience
- Hands-on attitude, a bias for action, excellent project management skills
- A strong desire to build a rapidly scaling global brand
- Interest in philanthropy, the arts and/or innovation

**What's It Like To Work Here?**
We work hard. We are ambitious and set ourselves tough business goals. We are a meritocracy where everyone has a voice - not a job title. Working with people you trust, respect, and can collaborate with is more important than titles or position. Things movefast, and we want people who will enjoy working in this environment and feed off the energy. But it isn't all about work. Giving back is one of our core values, and there are many ways to get involved in philanthropic initiatives from helping local schoolkids with their reading to helping clean up local parks and waterways.
**Does This Sound Like You?**
Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin,race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence,or any other classification protected by applicable law.