Content Executive

1 week ago


Bury, United Kingdom Cricket Full time

**Role Overview**:
To manage and improve the creative content across the Cricket multi-channel estate. Co-ordinating both internal and third party creative resource, project management and delivery, plus ensuring creative consistency and best-in-class creative is executed across the board.

**Key Duties/Responsibilities**:

- Working closely with the Cricket team to create brand guidelines for content and ensure that all channels execute this seamlessly
- Working with the wider team to maintain and develop site improvements to drive innovation for Cricket in such a way that increases visitor numbers, product views and onsite conversion
- Ensure brand guidelines and creative consistency is executed across the full estate including desktop, mobile, app, kiosk, iPad and any additional digital builds. Making sure all of these channels are fully up to date with the latest campaign and marketing imagery.
- Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase, liaising with UX and Merchandising teams.
- Continually monitor competitor sites and share interesting findings and any suggestions to the wider team on things that could improve the overall site performance and competitiveness
- Complete daily site checks of key devices through testing and review of customer interactions working alongside the CS team to improve customer journey ensuring relevant landing / brand pages are up to date
- Ensuring relevant updates to landing pages/brand pages as well as checking/updating links
- #LI-CW1

**Skills/Experience/Knowledge needed**:

- Knowledge and interest in luxury fashion is essential
- Knowledge and Experience of commercial online marketing within eCommerce retailling is esstential (ideally within the fashion industry)
- Experience of developing and executing marketing strategies
- Experience of planning online content
- A degree in marketing/online marketing would also be desirable



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