Regional Brand Marketing Intern

**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Team**:
Regional Marketing allows you to get involved in insight and analysis, project and product management and the delivery of strategic plans by working closely with external agencies as well as Global, Regional and Local Marketing teams. In addition to this, this role gives you the amazing opportunity to be actively part of Europe’s largest toy fair.
**The Opportunity**:
Brand/Product Management Support:

- Assist in planning and supporting key marketing activities by working with key internal partners and external agencies/Licensors
- Help track marketing programs and monitor performance
- Creation of internal presentations to both internal and external partners
- Supporting Amazon team on production of Product pages
- Regular liaison with Local Markets and Global brand teams (GBT)
- Working with Design agency to develop assets if Global cannot support
- Support team in maintenance and obtaining of assets and copy for retail catalogues and website development

Business and Market Analysis:

- Complete management of Brand/Product tracking
- Support preparation and distribution of Brand Reports for GBT and licensors
- Evaluate and provide analysis of category and competitor performance using data from relevant data sources
- Provide support for ad hoc analysis requests

Brand Marketing Team Admin Support:

- Complete management of Invoicing and Purchase Order process
- Provide miscellaneous administrative support such as sample requests, co-ordination of internal/external meetings, preparation of documents etc.
- Assist in special brand projects where necessary
- Support Brand Team in preparation for Nuremberg Toy Fair/BLE

Responsible for minimum 2 marketing projects:

- These will be determined on start based on business needs, the job holder will have full responsibility for scope and delivery and will be accountability for delivering the agreed project objectives
**What We’re Looking F**or**:
Competencies Technical:
Personal:

- Organisational awareness
- Strong communicator, in written and verbal communication,
- Strong with numbers and analysis
- Good time manager and Co-ordination skills.
- Ability to juggle competing priorities and manage expectations
- Attention to detail
- Ability to work closely with others
- Understanding of International Markets is preferred

**What It’s Like to Work Here**:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- **
We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- **
We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- **
We execute**: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Who We Are**:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring yo