Digital Performance Lead

1 week ago

Edinburgh, United Kingdom Glentzes Tech Limited Full time

Reporting to theDirector of the company, you will be accountable for digital sales marketing, digital performance management and communication, digital sales financial and performance measurement.

Key Responsibilities
- Be accountable for the online digital sales performance for digital direct business
- Drive online marketing and campaigns to meet digital direct sales budget
- Be proactive in exploring ways to build the right media mix to increase online sales and performance
- Prepare and lead digital marketing plans to achieve the sales budget
- Provide the right marketing solutions to help optimise digital sales and grow leads via online purchase path capabilities
- Work closely with media/creative agencies to drive performance usage through the right media and tools to meet digital business sales
- Lead, execute and manage owned, earned and paid media assets and marketing tools and practices
- Create and manage SEO/SEM campaigns through the use of the right metrics and search tools
- Design and distribute marketing content with the right product proposition and align with brand and communication guidelines to be used in online marketing
- Measure and track financial aspects of digital marketing including budgeting, forecasting, campaign performance, digital sales funnel, profit/loss in digital business
- Manage campaign and business sales targets (gross premium written), marketing cost targets, digital media targets and sales funnel targets from leads to quotes to sales
- Digital marketing performance and optimisation efforts

To succeed in this Digital Performance Lead role, you must be tech savvy and be knowledgeable about digital media/campaign and marketing best practices. You must also have a strong analytical view on performance-oriented goals, be comfortable with sales and digital metrics numbers and evaluating metrics, forecasts and analysis.

Key Requirements
- Five years of experience in corporate companies with an industry focus on retail/e-commerce/digital marketing/marketing communications
- Fluency in English is mandatory
- Excellent written and verbal skills
- Good communication and partner/agencies management skills
- Proven experience in delivering marketing campaign results
- Strong experience in creative marketing ads delivery and product proposition marketing
- Highly self-motivated and proactive, can-do attitude, curious and strong business acumen for digital marketing and its possibilities
- Demonstrated senior presence; strong project management skills including ability to collaborate with multi-functional stakeholders
- Entrepreneurial attitude to quickly dive deep into content to determine root causes of problems and implement scalable solutions

**Job Types**: Full-time, Permanent

**Salary**: £30,500.00-£42,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Gym membership
- Work from home

Schedule:

- 8 hour shift
- Day shift
- Holidays
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Edinburgh, EH12 9DQ: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 4 years (preferred)
- Marketing: 3 years (preferred)

Work Location: One location

Reference ID: Digital Performance Lead

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