Head of Customer D2c

We have a new vacancy for a Head of Customer (D2C) to take responsibility for the acquisition, engagement and analysis of customers across the AJ Bell retail platform, taking ownership for the deployment of the company’s acquisition strategy and marketingbudget.

Working directly with the Group Brand & PR Director, the role requires an excellent understanding of brand, marketing and customer behaviours in a digital marketing environment.

Reporting directly to the Managing Director (D2C), the position is a strategically senior role, leading the setting of acquisition budgets, communication with customers, deployment of marketing spend and analysis of customer data whilst providing leadershipof the retail customer team.

AJ Bell is a dynamic and growth-oriented business, you will work with an experienced and ambitious team, who are passionate about delivering the Group’s purpose to help people invest.

What does the job involve?
- Overall responsibility for creation and deployment of customer acquisition budgets
- Responsibility for retail customer communications strategy
- Leadership of retail customer team.
- Deployment of marketing spend to achieve agreed customer acquisition and cross-sell targets
- Analysis of customer behaviour trends, including presentations to executive management and Board
- Ownership of media buying agency relationship
- Ownership of internal relations with Brand & PR team
- Interaction with Strategic Relationships Director (D2C) on customer pricing and retention strategies
- Execution of customer acquisition strategy
- Management of retail customer team
- Reporting and development of customer behaviour models
- Participation in senior management function for D2C platform
- Creation and delivery of MI reports for areas of responsibility

What you'll bring:

- Ability to acquire customers effectively in a heavily regulated environment
- Excellent knowledge of customer marketing techniques in a digital marketing setting
- Strong leadership skills and ability to drive results against agreed budget envelopes
- Ability to negotiate effectively with external parties
- Effective management of internal relationships across both D2C and Advised platforms
- Ability to anticipate trends in customer needs
- Excellent statistical knowledge and ability to communicate complex data effectively.
- Strategic planning skills

About us:
AJ Bell is one of the UK’s largest and best-regarded investment platforms. Over 432,000 customers currently trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financialfutures. From our offices in Manchester, London and Bristol, we offer an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience.

There are opportunities for growth and professional development for members wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

What we offer:

- Competitive starting salary
- Generous holiday allowance increasing up to 30 days with service, plus bank holidays
- Holiday buy/sell scheme
- Hybrid working policy
- Casual dress code
- Discretionary annual bonus
- Contributory pension scheme
- Buy as you earn share scheme
- Paid study support for qualifications
- Enhanced maternity/paternity scheme with length of service
- Bike loan
- Season ticket loan portal
- Discounted PMI and Dental
- On-site gym and personal trainer led classes
- Paid volunteering opportunities
- Free social events and more