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Content Manager

2 weeks ago

Birmingham, United Kingdom Concept Resourcing Full time

A BRAND-NEW opportunity for a **Content Manager** to join a growing It company.

Reporting to the Marketing Manager, the **Content Manager** will take responsibility for content our target audience wants to consume, across the full portfolio of media. This includes implementing media that drive lead generation and supportthe customer journey through the different stages of a B2B nurture cycle.

**Responsibilities of theContent Manager**
- Accountable for all content marketing initiatives
- This role requires a brand publisher mindset: create the content our audience is looking for and optimise the path to conversion
- Development and delivery of social media strategy
- Providing social media reports across impressions, engagement, followers
- Responsible for coaching, training and driving staff across the company on social media usages and editorial calendars must be developed and managed
- Core management of a rich Blog and external promotion of content created
- Measurement and optimisation of the program will be required on a weekly, monthly, quarterly basis
- Integration of content programs with brand campaigns to drive demand

**Content Manager Requirements**
- Robust project management and execution
- Editorial mindset that seeks to understand what audiences consume and knows how to create it

**The Company**
- Progressive digital technology services provider
- Customer focused
- Established over 25 years ago

**What's on Offer for theContent Manager**
Basic salary of £30-35k basic

Applicable Skills: Marketing, Digital Marketing