Band and Orchestral Product Marketing Specialist

2 days ago

Milton Keynes, United Kingdom YAMAHA Music Europe Full time

Yamaha is the world’s biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located in Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia, and the UK, who operate local and international sales and marketing activities.

BAND AND ORCHESTRAL PRODUCT MARKETING SPECIALIST
Overview:
An exciting opportunity has arisen to join Yamaha Music UK within the Musical Instrument Division.
We are looking for a proactive and enthusiastic Brass & Woodwind Marketing Specialist with a passion for music and marketing.

As a product Marketing Specialist, you will help to develop and drive the UK brass, woodwind, strings and percussion (B&O) business, through the creation and implementation of the marketing strategy which supports key product lines, sales objectives and brand messaging. You’ll also be responsible for developing our Artist relations, overseeing partnership PR, marketing and content creation.

**Duties**:

- Develop and implement the local marketing strategy to generate sales across all relevant market sectors, in line with pan
- European strategy and with clear integrated calls to action and a measured return of investment.
- Responsible for planning, monitoring and reporting the marketing promotional budget for the UK.
- Work closely with key stakeholders - Sales team and B&O technical staff based in the UK.
- Implement innovative marketing strategies (e.g. product launch events, advertising, promotions and consumer-orientated campaigns.
- Increase customer awareness of our brand and increase Yamaha’s value proposition through delivery of added service opportunities.
- Create attractive point of sale display and online marketing content both from Yamaha and specific dealers as required.
- Monitor the UK B&O market and identify changes, trends and opportunities and adapt Yamaha strategies accordingly.
- Support our European HQ, Research and Development team and other European branches through the sharing of best practice and proactive communication.

Oversee local PR.
- Provide and deliver product presentations for seminars, educational workshops, and events

*
Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
- Monitor demo stock and loans, ensuring stock levels are managed within guidelines.
- Required to attend instrument selections, concerts and festivals.

Essential Skill Requirement:

- Excellent verbal and written communication skills, comfortable delivering presentations, reporting and recommendations to all management levels.
- Proactive attitude with the ability to manage multiple tasks and projects simultaneously.
- Good interpersonal skills with the ability to build and maintain good working relationships with internal and external stakeholders.
- Understanding and knowledge of the B&O music scene.

*
Passionate Solution Provider.
- Fluent English.
- Proficient in MS Word, Excel and PowerPoint.
- Full UK driving licence.

**We Offer**:

- Competitive salary
- Annual bonus scheme
- Healthcare and risk benefits
- Private medical care insurance
- Discounted stock

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