Marketing Lead, Customer Migration Programme

3 days ago

Edinburgh, United Kingdom NatWest Full time

Join us as a Marketing Lead within our Customer Migration Programme
- For a strategic and creative thinker, this is a valuable opportunity to develop your communication and leadership skills
- You’ll be leading a team in supporting the creation of customer communications and activity, including mandatory communication, to support a strategically important customer migration programme
- Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work

**What you'll do**:
This role will see you representing our Marketing function in key stakeholder discussions as a trusted adviser. You'll be developing relationships with key stakeholders across the the customer migration programme and with the wider delivery teams. You’ll need to develop customer communication strategies that balance customer needs with priorities of the business, making sure that our regulatory requirements are met through effective planning and prioritisation.

As well as this, you’ll be:

- Understanding the priorities, aspirations and migration plan commitments of the customer migration programme in order to turn them into strategies and measurable goals
- Delivering against the communications and marketing brief, at all stages of the communication development
- Working with our strategic partners to make sure our activity reflects leading thinking and best practices
- Making sure all communications, especially regulatory/mandatory ones, are in customer language and optimise the customer’s experience

**The skills you'll need**:
We're looking for someone with strong customer communications experience in designing strategies and tailoring approaches for different customer groups. Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex customer migration initiatives that add value and support customer, business and regulatory priorities.

You’ll also need:

- Budget management experience
- Knowledge of CCA Consumer Duty principles and FCA rules and regulations
- A high level of drive and a personal commitment to success
- Strong experience leading a team in the pursuit of shared objectives
- Experience of contributing to business discussions that drive decisions

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