Senior Media Strategy

This is a brilliant opportunity to join a leading global hotel chain with opportunity to travel

We are seeking a Senior Media Planning & Activation Manager who will be responsible for leading paid media strategy, planning & activation across a range of marketing campaigns in EMEA. The role will specifically lead strategy, planning & activation forboth our brand and mid funnel campaigns to advance our paid media capabilities and in turn drive business performance.

London based, hybrid working (2 days in office a week, 3 from home)

**Role & Responsibilities**:

- Lead the development of distinctive and meaningful media strategy that differentiates us from our competitors
- Review campaign briefs submitted by brand, destination marketing, and other internal teams. Work in collaboration with agency partners to build response to brief
- Manage development of media plans, taking into account campaign goals
- Successfully activate and oversee media campaigns including deployment, execution, optimisation and reporting
- Oversee channel management for all media channels (outside of search), including working closely with key platforms such as Meta, YouTube & TikTok
- Work in collaboration with Performance media team to ensure campaigns are aligned through the marketing funnel, helping to craft & manage a holistic view of all media activity in region
- Build strong internal relationships with connective teams such as Brand Marketing & Destination Marketing to identify, scope and lead partners to execute campaigns in region
- Managing external partners to deliver campaign performance across all paid media channels
- Understand insights from attribution reporting and translate them into campaign strategies and optimisations
- Managing external partners to deliver campaign performance across all paid media channels
- Proactively support agency teams in making optimisations to improve campaign performance
- Line management and development of two media planners
- Begin to define & develop an always on approach for media with key media platforms

**Skills and Experience**:

- Strong experience of media strategy and planning, either client or agency side
- Strategic mindset with ability to use insight to translate into media strategy & execution
- Highly organised individual who can is able to multitask and manage variety of different stakeholders and multiple campaigns at the same time
- Strong knowledge of planning & activating media campaigns to deliver against business goals and objectives
- Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications
- Working knowledge across all media channels
- Able to work collaboratively with external media partners and publishers
- Experience of stakeholder management, and planning role within major organisation / brand is ideal
- Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
- Strong problem-solving skills and ability to act autonomously
- Project management skills, including the ability to manage details through to completion and ensure project deadlines are met

**In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs**:

- Competitive salary
- Car allowance
- Bonus scheme
- A flexible working culture and policy (25 days annual leave plus bank holidays)
- Great opportunities to develop and progress in your career
- Generous Pension Plan
- Private Health & Dental Insurance
- Option to join the Healthcare & Dental Plans

**If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV**
- VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities. _
- Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agencyservices. _
- We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketingindustry, supporting planning and decision-making for organisations of all shapes and sizes. _
- In the UK,?VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis. _
- VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter._