Junior Digital Merchandiser Lookfantastic

**About THG**

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

**THG Beauty**

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.

**LookFantastic**

Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.

**Why be a Junior Digital Merchandiser at THG Beauty?**

You will join the Buying team in a unique role to drive digital excellence across key accounts. This a truly exciting role at LookFantastic offering the opportunity to drive digital excellence across our strategic brand accounts. The main focus of the role is to optimise the brands performance on the LF website across both visual representation of brand on site but also improving customer metrics and engagement for the brand. This role will allow the person to be fully immersed in the brands products and strategies whilst driving digital excellence in optimisation and execution on LF as well as a continuous strive to improve performance.

**As a Junior Digital Merchandiser, you will**:

- Ensure all brands products are optimised i.e. set up for success under LF trading team/senior account manager and brand partner following best practice, including but not limited to:

- Product merchandising (product placements/recommendations)
- Product copy and on-page SEO optimisation o Imagery and videos
- Best in class PDP pages
- Brand Rooms
- Navigation and search
- Content and Editorial
- Product availability
- Product Attribution review & optimised discoverability
- Have the final approval of all NPD product pages on the website. Expectation is right first time, 100% of the time, whilst optimising the customer journey by performing regular site walks/reviews to ensure customer journey for partner brands are well optimised and intuitive.
- Regular SEO audits to drive excellent SEO Optimisation in collaboration with LookFantastic in-house SEO Team.
- Utilise keyword research and search trends data to optimise product titles and copy on product pages.
- Work in close alignment with the site managers and marketing teams across the division to ensure brands/group are well represented on site & across channel.
- Regular interpretation of data analysis, providing key insights and recommendations for improvement across a variety of metrics such as traffic, conversion and basket metrics. Purchase of ROI dashboard required.
- Use insights from both LF and brand partner to understand customer behaviour, making decisions and recommendations based on these insights with the customer at the forefront of mind. This includes A/B testing where appropriate.
- Providing digital and trade post event analysis and recommendations to inform future investment strategy & understand customer behaviour within brand and understand key replenish/cross sell triggers to increase retention

**What skills and experience do I need for this role?**
- Ecommerce trading experience with 2-3 years SEO experience with high knowledge of Keyword Research
- Interest within the beauty industry and knowledge of beauty products
- Analytical ability with high attention to detail
- Excellent communicator - able to give clarity and set direction
- Commercial awareness of the beauty industry
- Critical thinker and problem-solving skills
- Project management skills
- Competent knowledge of Google Analytics and Google Search Consol

**What's in it for me?**

**Career Development**
- Access bespoke development programmes that have been designed a