Copywriter

**Location**:
Chelsea, London

**Reporting to**:
**Reference**:
Full-Time

**Personal Attributes We Value**:
Genuine, Warm, Curious, Appreciation of Style, Humour, Thoughtful, Trustworthy, Responsible, Knowledgeable, Passionate, Flexible and Enterprising.

**What you will do**

We are looking for a highly skilled digital first Copywriter to develop and create compelling, audience-centric content that drives engagement and conversions across various digital platforms. This role requires a deep understanding of online customer behaviour, SEO practices, and a flair for storytelling that aligns with brand objectives. You will play a crucial role in enhancing our brand voice and driving our marketing efforts.

**What you will bring**

**Brand Voice and Alignment**:

- Develop and ensure consistency in tone and style across all content and copy, adhering to brand guidelines.
- Collaborate with key stakeholders to develop content that supports the brand strategy.

**Content Creation**:

- Write clear, persuasive, compelling, and SEO-optimized content for our website, blog, landing pages, POS, printed materials and other digital formats.
- Develop headlines, taglines and CTA’s that captivate and convert audiences.
- Develop effective captions, copy and headlines for organic and paid Social.
- Develop persuasive copy for brochures, flyers, posters, and other print materials.
- Create product copy and descriptions for offline and online materials including website and POS.
- Adapt tone, style and messaging to fit the specific needs of each platform and target audience.

**SEO Optimization**:

- Incorporate SEO best practices into all content to enhance visibility and organic traffic.
- Conduct keyword research to identify opportunities for content creation.
- Write meta descriptions, alt text, and other SEO elements to improve search engine ranking.

**Campaign Support**:

- Collaborate with the marketing team to develop content strategies and support marketing campaigns.

**Proofreading and Editing**:

- Review and edit content for accuracy, grammar, and style, ensuring high-quality deliverables.

**Analytics and Reporting**:

- Monitor and analyse content performance using tools like Google Analytics, SEMrush, Ahregs, Moz, Similarweb etc and provide insights for continuous improvement.

**Industry Trends**:

- Stay updated with relevant industry trends and competitor products to continuously refine and improve copywriting strategies.

**Cross-Functional Collaboration**:

- Partner with designers, developers, and product teams to ensure cohesive and effective digital content.
- Participate in brainstorming sessions and creative meetings to develop innovative content ideas.

**Education**: Preferably bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

**Experience**: 3+ years of experience in copywriting, content creation, or a similar role, preferably within a marketing or advertising agency.

**Essential Skills**:

- A creative thinker with a passion for storytelling
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Experience of optimising content for search engines and ranking factors.
- Ability and appreciation for data and analytics to inform content development.
- Ability to write for various audiences and adapt to different brand voices.
- Excellent time management and organisational skills.

**Preferred Experience**:

- Knowledge of the fine jewellery sector and appropriate terminology is desirable.
- Experience in writing for the high-end/luxury industry, with an understanding of luxury brand aesthetics and consumer expectations.
- Experience with tools such as:

- Google Analytics, SEMrush, or Ahrefs.
- Content management systems (CMS) like WordPress.
- Graphic design software (e.g., Adobe Creative Suite)
- Project management tools like Asana